03/09/2022
“I HATE objections!”
That’s what John said to me during our coaching call last week.
When I asked him why he said, “I never know what to say. I feel like I have to go on the defensive and show them they’re wrong.”
Unfortunately, I know that feeling all too well.
The fear of objections was real for me. It was a big reason I struggled for too long as a new salesperson.
And I’ve seen hundred of other salespeople grapple with the best way to handle objections too.
Now I see objections with a different perspective.
I learned to want the client to share their objections with me.
These days, I’m more concerned about the prospect who agrees with everything I say.
Cause either they are giving me lip service and have no plans of buying or they are so easily sold they’ll only stick around until the next salesperson comes around.
We should see the client’s objections as a way of saying, “I have doubts and concerns you haven’t addressed yet.”
Of course, it would be great if they were that open and honest and vulnerable.
But if we look at objections differently, as an opportunity to provide clarity, additional value, or come to a better understanding of their needs…
If we can do that.
We won’t hate the objections.
We will look forward to them.
In my trainings, Welcoming and Acknowledging are the first two steps I teach for handling objections.
Changing perspective has already made a difference for John.
Will you let it make a difference for you and your clients?