08/09/2013
Roll To Market offers Sales, Marketing, and Licensing consulting services specializing in the Toys, Games, Collectibles, and Publishing Markets.
Services include sales, marketing and licensing planning/strategy and deal negotiation; brand positioning and messaging; product placement into national and international distribution, Mid-tier Specialty, and Mass Market accounts; convention and trade show planning and management; packaging and sales materials; and making connections across the industry based on client needs. Consulting Services Offered
Sales Services include:
* Deciding the optimal time to launch a product, creating sales launch strategy for each market appropriate for the product, brand, and company
* Determining which accounts to pitch in the Mid-Tier and Mass Market, Specialty Toy, and Specialty Games markets, preparing pitch materials, pitching the products to the accounts, negotiating the deals, and managing key sales accounts on a monthly basis, and additionally as needed.
Marketing Services include:
* Marketing strategy for each product, brand, and company, launch strategy for new brands and products, and trade and consumer shows
* Product Packaging and other necessary Marketing Materials such as Sell Sheets, Catalogs, Demo/Sample Materials, Trade Show materials, and Promotional Items
Licensing Services include:
* Licensee Services - determining the right strategy for each license, creating pitch materials, pitching the licensor, negotiating the deals, planning all marketing and sales activities including approvals and reporting for licensed products
* Licensor Services - determining which Toy, Game, Collectible, and Publishing companies are the best to represent an IP or Brand, negotiating the deals, and managing the communication flow between parties
Business Services include:
* Business strategy planning, green-light process analysis, and P&Ls based on accurate forecast model
* Referrals for art direction, graphic design, packaging design, artists, authors, editors, play-testing, rules/instructions editing, organized play development, IP law, etc.
