Distilled Strategy LLC

08/05/2026

Someone needs space in Memphis either short term or long term!

06/08/2026

I’ve got some funds sitting in a checkbook IRA that I’d like to put to work in the right opportunity.

I’m open to hearing about businesses looking for growth capital, partnerships, acquisitions, real estate ventures, or other investment opportunities. My background is in sales, operations, logistics, and helping businesses scale, so I can often bring more than just capital to the table.

If you know of a business owner looking for a strategic partner or have an opportunity worth discussing, send me a message. Not looking for anything specific at this point—just interested in exploring opportunities with good people and solid business fundamentals.

Feel free to tag someone or share this post if you think it might be a fit.

04/10/2026

04/10/2026

Heading to MODEX in Atlanta next week and looking forward to connecting with others in the supply chain and logistics space.

MODEX is always a great opportunity to see what’s next in automation, warehousing, and fulfillment—and to have real conversations about where the industry is headed.

If you’re attending, I’d love to connect, compare notes, and potentially meet up while we’re there.

03/20/2026

Supply chains don’t usually fail overnight — they get comfortable first.

Comfort leads to blind spots.
Blind spots lead to missed opportunities, rising costs, and unnecessary risk.

If you haven’t pressure-tested your current forward or reverse supply chain lately, there’s a good chance you’re leaving value on the table.

I’m opening up my network — free of charge — to help you take a fresh look.

I have access to best-in-class partners across:
• Forward distribution
• Returns management
• Omni-channel fulfillment
• Contingency planning

Whether you need:
→ A brand new solution
→ An enhancement to your current operation
→ Or a backup plan in case things go sideways

All it takes is some data and a couple of conversations.

No pressure. No obligation. Just perspective.

If you’re even a little curious what “better” could look like, let’s connect.

03/17/2026

As we kick off Q2 of 2026, it’s a good time for leadership teams to pause and ask a simple question:
Are our sales and operations actually aligned — or are we just busy?

Many growing companies don’t struggle because of lack of effort.
They struggle because sales is chasing deals while operations is trying to keep up, and the systems connecting the two aren’t built for scale.
That’s where alignment matters.

When sales strategy, pipeline discipline, forecasting, and operational ex*****on are working together, a few things happen quickly:
• Revenue becomes more predictable
• Deals move faster
• Operational friction decreases
• Teams know exactly what success looks like

Through Distilled Strategy, LLC, I work with leadership teams to bring clarity to that alignment.

And one thing many leaders don’t realize:
Consulting doesn’t always need to be a long-term engagement.
Sometimes the biggest value comes from a short, focused engagement to:
• Diagnose pipeline and forecasting issues
• Align sales and operations processes
• Build simple systems and KPIs that drive accountability
• Pressure-test compensation or go-to-market strategy

A fresh outside perspective can often unlock progress faster than trying to solve it internally.
If your team is heading into Q2 feeling busy but not fully effective, it may be time to fix the system before expecting different results.
If you're curious what that could look like for your organization, feel free to reach out.
— Benny Cissell

03/04/2026

For most of my career, I was the rescue boat.

When deals were stalled.
When operations were bleeding cash.
When teams were misaligned.
When leaders were frustrated and out of answers.

That’s when I would get the call.

I built a reputation on going into messy situations — missed forecasts, broken processes, warehouse chaos, underperforming sales pipelines — and pulling companies back to shore. I helped close the deal that should’ve been closed six months ago. I helped clean up operational drag that was quietly killing margin. I helped align teams that were rowing in opposite directions.

And I was good at it.

But here’s what I learned:
Rescue work is expensive.
It’s stressful.
And it’s avoidable.

The real cost isn’t just the missed revenue or the operational inefficiency. It’s the sleepless nights. The reactive culture. The constant feeling of “we’re behind.”

Somewhere along the way, I realized something.

I didn’t want to be the boat racing out after the crash anymore.

I wanted to be the lighthouse.

A lighthouse doesn’t wait for disaster.
It provides clarity before confusion.
Direction before drift.
Alignment before impact.

Today, my work is different.

Instead of stepping in when a pipeline is cold and leadership is panicking, I help teams build deal inspection rhythms that prevent stagnation in the first place.

Instead of fixing broken operations after customers are frustrated, I help design systems that scale cleanly — especially in complex environments like 3PL, food-grade logistics, and technical operations.

Instead of solving culture breakdowns mid-crisis, I help leadership teams implement clear scorecards, accountability structures, and ex*****on disciplines that keep everyone moving toward the same target.

Rescue boats are necessary.

But lighthouses change outcomes.

The companies that win consistently aren’t the ones with the best crisis management. They’re the ones with the best visibility, alignment, and proactive discipline.

I’ve spent years proving I can save the ship.

Now I focus on making sure it never crashes.

If you’re tired of reactive firefighting — in your sales pipeline, your operations, or your leadership team — maybe it’s time to install a lighthouse.