Fletcher Consulting

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Fletcher Consulting She ensures your tactics connect with your customers where they are, with the right message. Terra provides the bridge for internal and external messages.

Wears GREEN 💚| Talks about VISIBILITY 👀| Works with manufacturers & B2B | Fractional CMO | Brand Strategist | M&A Communications/PR | Author & Keynote Speaker🎤 | Values consistency, efficiency, clarity, and alignment. Fletcher Consulting meets you where you are whether you need a:

*Fractional CMO, senior-level omnichannel marketing strategy, and team leadership on a long-term basis

*Marketing Advisor/Consultant, regular assistance with your marketing plan and ex*****on

*Strategic Project Expert, ad-hoc / project-level expertise available to support short-term projects and initiatives

Terra will work to understand your business strategy, create your marketing and communication plan, and execute the plan across smart, measurable marketing channels. She’ll work with sales and marketing, leadership, and HR, and of course, help you communicate with customers, donors, vendors, and potential employees. Her innovative approach integrates sales and marketing functions to have a consistent customer experience that generates more revenue. Call Terra today for marketing strategy, social media, branding, graphic design, copywriting, website development, or an assessment of your current marketing and communication strategy. At Fletcher Consulting, we make you look good.

10/05/2026

You can do excellent work and still be your market's best-kept secret.

That's a problem.

I'm heading to PHCC CONNECT in Milwaukee on October 20 for **Visibility Wins: From Invisible to In Demand.**

We'll look at what potential customers actually see when they search for your business—and whether what they find makes it easy to trust you, choose you, and contact you.

This one is hands-on. Bring your phone. We're doing some digging.

Tuesday, October 20 | 11:15 a.m.–12:30 p.m.
Baird Center | Milwaukee

https://terralfletcher.com/visibility-phcc-connect-milwaukee/

09/24/2026

Know someone who's job searching right now? Send this their way.

A good resume matters. So does what people find when they look you up online.

I'm joining the Professional Opportunities Networking Group (PONG MKE) virtually on Monday, September 28, to talk about improving your professional personal brand **without spending hours doing it.**

We'll cover where to focus your time, how to strengthen your online presence, and how to make it easier for people to understand what you bring to the table.

Monday, September 28 | Virtual

https://terralfletcher.com/personal-brand-without-time-trap/
https://sites.google.com/site/pong4wi/get-involved/subscribe-newsletter

Visibility before breakfast.Terra started the day on Good Day Wisconsin, talking with Rachel Manek and Wendy Wimmer abou...
09/23/2026

Visibility before breakfast.

Terra started the day on Good Day Wisconsin, talking with Rachel Manek and Wendy Wimmer about the return of UntitledTown—and her Friday session, Stop Being the Best-Kept Secret: Visibility Strategies for Writers.

The audience this week is writers, but the challenge is familiar in business, too: being good at what you do and being known for it are two different things.

We’ll share the FOX 11 segment in the comments.

And if you’re in Green Bay, UntitledTown runs September 25–27.

09/21/2026

Writers are really good at spending time alone with their words.

Then they publish them and suddenly have a whole new problem:

**People have to find them.**

I'll be at UntitledTown this Friday talking about how writers can become more visible without feeling like they have to be everywhere all the time.

📚 Stop Being the Best-Kept Secret: Visibility Strategies for Writers
Friday, September 25 | 5:00–5:45 p.m.
The Art Garage, Studio B | Green Bay
Free

Come join me, and then stick around for a whole weekend of writers, readers, workshops, panels, and bookish people.

https://terralfletcher.com/visibility-strategies-for-writers/
https://untitledtown.org/

09/09/2026

One mistake I see companies make during a merger or acquisition: they disappear.

The website sits untouched. Social media goes quiet. New content stops because everyone is waiting until they can talk about the deal.

Yes, there are things you can’t say yet. But that doesn’t mean you should stop communicating altogether.

Start planning early. Be thoughtful about timing. Keep your company visible.

Because going through a big change is not the time to let your customers start wondering where you went.

09/08/2026

I once worked as a hand model on a Johnsonville food shoot.

Yes, hand model. (Insert Seinfeld reference here.)

We were carefully plating the final hero shot when a little sauce landed on the rim of the dish.

My instinct: fix it.

The client’s: leave it.

It looked real.

That moment has stuck with me as a marketer.

Companies can polish their messaging until they accidentally remove all evidence that actual humans work there.

This is especially easy to do in B2B and manufacturing.

Professional matters.

Perfect isn’t always more persuasive.

Sometimes the sloppy sauce is helping.

Early in my career, I worked as an inventory cost accountant in manufacturing.One day, I needed to post Kanban quantitie...
09/02/2026

Early in my career, I worked as an inventory cost accountant in manufacturing.

One day, I needed to post Kanban quantities on warehouse racks. I was told what needed to be done, but not how.

No one was around. I was young, healthy, and apparently very confident in my climbing abilities.

So I climbed the racks.

Over a concrete floor.

Yikes.

Fortunately, I got the job done without injury.

Years later, volunteer construction training gave me a much better appreciation for safety—and today I’m grateful to work with manufacturers that make safety part of the process.

Getting the job done isn’t the same as getting it done well.

That applies to operations. It applies to marketing, too.

(Not a real image. I DO NOT RECOMMEND CLIMBING RACKS IN WAREHOUSES!)

A funny thing happens when I present a marketing plan.“We love it. Can we do all of this?”Yes.Then we get to the investm...
08/20/2026

A funny thing happens when I present a marketing plan.

“We love it. Can we do all of this?”

Yes.

Then we get to the investment.

“Can we maybe... not do all of it at once?”

Also yes.

Good marketing leadership isn’t about cramming every good idea into the next 90 days.

It’s knowing what to do first.

As a fractional CMO, part of my job is helping leadership prioritize: front-load the strategy, focus resources where they’ll make the biggest difference, and build from there.

Because the best marketing plan isn’t the one with the most stuff in it.

It’s the one your team can actually execute.

Ambition is good. So is cash flow.

05/08/2026

One thing I’ve noticed working with manufacturers:

Many companies are willing to invest heavily in equipment and operations, but hesitate when it comes to digital visibility.

The reality? Buyers, customers, recruits, and even AI platforms are evaluating your business online long before they contact you.

The encouraging part is that manufacturers often do not need massive marketing budgets to stand out. In many cases, doing a few things consistently and strategically already puts companies ahead of competitors.

Really enjoyed this conversation with Chris about hidden value drivers and reputation signals.

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Shawano, WI

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 3pm

Telephone

+17155846773

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