05/08/2026
One thing I’ve noticed working with manufacturers:
Many companies are willing to invest heavily in equipment and operations, but hesitate when it comes to digital visibility.
The reality? Buyers, customers, recruits, and even AI platforms are evaluating your business online long before they contact you.
The encouraging part is that manufacturers often do not need massive marketing budgets to stand out. In many cases, doing a few things consistently and strategically already puts companies ahead of competitors.
Really enjoyed this conversation with Chris about hidden value drivers and reputation signals.