Weather or Not, Inc.

Weather or Not, Inc. Midwest's leading provider of weather and disaster preparedness consulting. Protecting operational budgets and improving safety for our clients since 1986.

Our History:

Who would have thought that Kansas City's nationally renowned groundskeeper, George Toma, would be the catalyst for Weather or Not's success? It was a discussion with Toma that inspired Weather or Not founder, Sara Croke, to start a 24/7 weather consulting service that delivers custom forecasts to companies whose business needs depend on the weather. A year after forecasting for Toma

in the 1985 World Series, Croke left local television weather forecasting to begin Weather or Not. Initially the company started with clients including the Kansas City International Airport, the City of Kansas City, Kansas and several local concrete construction companies. Today, the company has grown into a seasoned team of experienced meteorologists who we call our A+ Weather Team. Our team proudly works with corporate facilities, construction companies, schools, public works and parks and recreation departments to deliver the most accurate weather before it happens. Weather or Not's unique weather alerts enable companies to make the professional decisions their businesses depend upon. Approach:

Our clients receive accurate, custom weather forecasts and updates, with an emphasis on personal service. We know that when your business depends on the weather, time is money and every second counts. Through a partnership with our weather consultants, clients are notified directly with critical weather information in accordance to the threshold of their business' needs. While it seems easy to rely on computers to track the weather, Weather or Not realizes the importance of applying human intelligence and a personal approach to the development of forecasts and alerts. For this reason, our weather consulting team is comprised of experienced meteorologists who track and analyze weather data, while incorporating scientific knowledge to produce custom weather forecasts. Ultimately, our service increases awareness, lead–time, profitability, and improves on the job safety for companies by making them aware of the weather before it happens. We provide a broad range of cost-saving services from our Premiere
A+ Weather Consulting Service to the innovative wireless service A+ Weather Alerts .

When minutes matter, hours can make all the difference. Last Monday’s Snow in St. Louis arrived much earlier than most p...
12/08/2025

When minutes matter, hours can make all the difference.
Last Monday’s Snow in St. Louis arrived much earlier than most public forecasts predicted. This left many area Public Works and Snow Contractors scrambling on already slick roads.
Weather or Not’s meteorologists caught on to the early start and personally called clients around 7am. This gave them over 4 hours of extra lead time to pretreat, plow, or adjust their crews to keep communities safe.
Take advantage of the greatest lead times in the St. Louis Metro and keep your crews ahead of the next storm.
Let’s connect – 913-248-9340

Don’t believe everything you read.Yes, it was 37 degrees this morning but it was NOT snowing. Skies were clear!        V...
11/26/2025

Don’t believe everything you read.
Yes, it was 37 degrees this morning but it was NOT snowing. Skies were clear!
Vet your trusted sources before making operational weather decisions.

Meet our   favorite, Laney Taylor!  When Meteorologist Mom, Becky Taylor, heard her youngest say, “I want to be Raining ...
10/31/2025

Meet our favorite, Laney Taylor! When Meteorologist Mom, Becky Taylor, heard her youngest say, “I want to be Raining Cats and Dogs for Halloween,” they got to work.
We think they nailed it.
Happy Halloween everyone! 🧡🖤

It’s not just about roads for Public Works crews, it’s about community. Way to go Colten, Chad and Clyde!
10/26/2025

It’s not just about roads for Public Works crews, it’s about community. Way to go Colten, Chad and Clyde!

🫸🫷 Huge shout out to our Public Works dream team for their above-and-beyond efforts at last weekend's Oktoberfest. They kept the trash cans empty, the street closures safely in place, and they hauled all our picnic tables, tents, and other heavy equipment to help the day run smoothly.

👷We couldn't have done it with out you! Thanks for giving up your Saturday to make sure everything worked out behind the scenes. If you see Colton, Chad, or Clyde out and about, be sure to give them a high five and a heartfelt "Great Job!"

✌🏼

We’re going to use this for communications training with our meteorologists.  Love the clarity!
10/22/2025

We’re going to use this for communications training with our meteorologists. Love the clarity!

Weather or Not was privileged to spend time with those who manage road safety from Manhattan, KS to the KC Metro. Many w...
10/10/2025

Weather or Not was privileged to spend time with those who manage road safety from Manhattan, KS to the KC Metro. Many winners… First Place below:

So great to meet the Public Works First Responders out here training and competing!. Cya tomorrow!
10/10/2025

So great to meet the Public Works First Responders out here training and competing!. Cya tomorrow!

Join our meteorologists today at the   Mid-America Equipment Expo. Exciting competitions in   and construction equipment...
10/09/2025

Join our meteorologists today at the Mid-America Equipment Expo. Exciting competitions in and construction equipment.
Weather or Not is revealing its Winter Forecast. ❄️ See you there!

We love their accuracy…and humor!
10/08/2025

We love their accuracy…and humor!

It’s time for fall in Kansas….maybe?! 🏎️💨🍂

MOTHER NATURE  NO SURPRISE!Unexpected storms can cost construction companies tens of thousands of dollars. That's why We...
08/07/2025

MOTHER NATURE NO SURPRISE!
Unexpected storms can cost construction companies tens of thousands of dollars. That's why Weather or Not's meteorologists sounded the alarm for yesterday’s incoming heavy rain 2 1/2-3 1/2 hours before it hit our clients' job sites.

While other outlets were playing catch-up, our clients protected their work.

Shane from Cornell Roofing & Sheet Metal called to say, “Just had to give you all props...we stayed dry! This was another one that seemed to come out of nowhere, but you all were on it!”

Weather or Not's work isn’t just about watching the skies. It’s about protecting your costly operations. Tell us how our meteorologists can help your business!

Last Thursday in Kansas City, construction superintendents’ productivity was threatened by apps showing 50-70% rain chan...
04/04/2025

Last Thursday in Kansas City, construction superintendents’ productivity was threatened by apps showing 50-70% rain chances throughout the day. Weather or Not’s clients worked all day! They paved asphalt. They built roofs. They poured concrete.

Upon hearing that he could work all day, one construction manager remarked ”this is why it’s so good to have you guys!”

So, was that app really free? How much would losing a day’s work cost your company?

For the most profitable projects, despite threatening weather and wildly fluctuating app forecasts, consult your private meteorologists. Their expertise goes far beyond the statistics of free apps. Put them on your crew.

Who will you appreciate  during this frigid, snowy and icy week throughout much of the country?  We’ll start….De-icing t...
01/20/2025

Who will you appreciate during this frigid, snowy and icy week throughout much of the country? We’ll start….De-icing technicians! Thanks for keeping us safe to fly in the even colder skies!

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Shawnee, KS

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