06/04/2026
Marketing with Heart, Strategy & Soul. I create content and marketing strategies for heart-focused business owners every single day.
And yes, I use AI tools too.
So for many, that begs the question "How can you use AI tools and still be passionate about authentic marketing?"
I get it, friend. But here's my take:
👉 I know exactly what I will and won't use AI for.
The truth is AI saves me hours every single week. Research, administrative tasks, systems, productivity, and organization. It handles the behind the scenes work that used to eat up my creative hours. And I'm so so grateful for every single minute it's given me back.
But here's where I draw MY line.
My voice, developed over years of learning who I actually am? That's mine. And writing in someone else's voice with that same authenticity? That's a craft I've spent years honing, and honestly, it's one of my specialties.
My writing, grown through blood, sweat and more late nights than I can count? That's mine too.
My images, whether hand designed or a real photo of my actual face on a hard day? Mine. Because real will always win over generated for me. Every. single. time.
My stories, the convictions I share, the way I show up? All me.
Because here's what a decade of creating content that actually converts has taught me: people don't connect with perfectly polished paragraphs. They connect with authenticity.
AI can help me research, organize, and move faster. And I let it.
But it hasn't done the hard work I have. And that hard work poured in is exactly what you're getting when we partner together.
AI hasn't sat with the business owner who keeps showing up and still hears nothing but crickets. It hasn't helped the woman who knows her offer is good but feels like she has to compromise who she is just to sell it. It hasn't helped the woman who feels like a fraud in her own marketing to finally sound like herself. And it hasn't built something from nothing in the margins of a beautifully chaotic life ♥️
You can't generate that kind of wisdom from the click of a button. You have to go out and earn it. And my clients feel the difference.
Now I want to be clear about something. How you choose to use AI in your own business? Completely up to you. I'm not here to judge that. What works for your values and your vision is your call, not mine. This is just how I handle it. And I think it's important to be upfront about that with anyone considering working with me.
Marketing with Heart, Strategy & Soul means wisely choosing tools that help me serve you better. It also means I won't let a tool replace the part of me that actually earned your trust in the first place.
That's MY line I won't cross.
Now, if you're talking about how to build a custom tool trained with your data, your voice, your story, and your values? That's a whole different conversation and one I'd love to have 😉 So send me a DM and let's talk.
Tell me, where do you draw your line? Drop it below, I want to hear it ☺️
