Created Social

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Champion of Others | Certified Conversion Copywriter and Authentic Marketing Strategist | Helping Heart-Focused Business Owners Like You Market With Heart, Strategy and Soul ❤️

Marketing with Heart, Strategy & Soul. I create content and marketing strategies for heart-focused business owners every...
06/04/2026

Marketing with Heart, Strategy & Soul. I create content and marketing strategies for heart-focused business owners every single day.

And yes, I use AI tools too.

So for many, that begs the question "How can you use AI tools and still be passionate about authentic marketing?"

I get it, friend. But here's my take:

👉 I know exactly what I will and won't use AI for.

The truth is AI saves me hours every single week. Research, administrative tasks, systems, productivity, and organization. It handles the behind the scenes work that used to eat up my creative hours. And I'm so so grateful for every single minute it's given me back.

But here's where I draw MY line.

My voice, developed over years of learning who I actually am? That's mine. And writing in someone else's voice with that same authenticity? That's a craft I've spent years honing, and honestly, it's one of my specialties.

My writing, grown through blood, sweat and more late nights than I can count? That's mine too.

My images, whether hand designed or a real photo of my actual face on a hard day? Mine. Because real will always win over generated for me. Every. single. time.

My stories, the convictions I share, the way I show up? All me.

Because here's what a decade of creating content that actually converts has taught me: people don't connect with perfectly polished paragraphs. They connect with authenticity.

AI can help me research, organize, and move faster. And I let it.

But it hasn't done the hard work I have. And that hard work poured in is exactly what you're getting when we partner together.

AI hasn't sat with the business owner who keeps showing up and still hears nothing but crickets. It hasn't helped the woman who knows her offer is good but feels like she has to compromise who she is just to sell it. It hasn't helped the woman who feels like a fraud in her own marketing to finally sound like herself. And it hasn't built something from nothing in the margins of a beautifully chaotic life ♥️

You can't generate that kind of wisdom from the click of a button. You have to go out and earn it. And my clients feel the difference.

Now I want to be clear about something. How you choose to use AI in your own business? Completely up to you. I'm not here to judge that. What works for your values and your vision is your call, not mine. This is just how I handle it. And I think it's important to be upfront about that with anyone considering working with me.

Marketing with Heart, Strategy & Soul means wisely choosing tools that help me serve you better. It also means I won't let a tool replace the part of me that actually earned your trust in the first place.

That's MY line I won't cross.

Now, if you're talking about how to build a custom tool trained with your data, your voice, your story, and your values? That's a whole different conversation and one I'd love to have 😉 So send me a DM and let's talk.

Tell me, where do you draw your line? Drop it below, I want to hear it ☺️

05/07/2026

You were told you had to pick a side.

You could be authentic OR visible. Values-led OR profitable. Heart-focused OR strategic.

Friend that’s a lie. And it’s been costing you more than you realize 😬

For over 15 years, my passion has been guiding business owners to show up authentically online. To build something real and stop performing. To start serving and connecting. I know it’s part of the work I was created for.

But I’ll be honest with you.

I’ve not always done that for myself 😬There were seasons I tried on voices that weren’t mine or followed advice that didn’t fit. I lived inside that question of “how do I have to show up to make this work?” longer than I’d like to admit!

What I learned is this: that question itself was wrong.

I never once told another business owner to be anything but themselves. But I had to apply that same truth to my own business.

And once I did, everything shifted.

Your values are not the obstacle to your visibility. They are part of your strategy. They always were.

The people you are meant to serve are looking for someone exactly like you. And the longer you show up as the version the internet told you to be, the longer they keep scrolling past, looking for the real you.

Friend you don’t have to pick a side. You just have to show up authentically you and market with heart, strategy and soul ❤️

If this resonates with you, comment ALIGNED. I’ll send you your first step we can walk through together 💞

04/29/2026

Great design does more than make your brand look good, it helps people feel connected to it.

When your visuals communicate clearly and reflect your brand’s personality, they create emotional connections that help your audience remember and trust you.

Here are 5 ways good design strengthens that connection:

✅ Create memorable first impressions that capture attention
✅ Build credibility and trust through professional visuals
✅ Communicate your brand personality through color, fonts, and imagery
✅ Simplify the user experience so your message is easy to follow
✅ Encourage engagement and action through thoughtful design

Design isn’t just decoration. It’s how your brand connects with the people you want to serve.

Follow for practical strategies that make your brand clear, consistent, and impactful.

"There’s a difference between showing up… and showing up intentionally.I used to think consistency alone would grow my b...
04/24/2026

"There’s a difference between showing up… and showing up intentionally.

I used to think consistency alone would grow my business. If I posted more, did more and tried harder.

But growth doesn’t come from just putting in the hours. It comes from how you show up in them.

Purposeful practice.

Being willing to adapt to the changing landscape.

Refining your message.

Sharpening your voice and your positioning.

Letting others' feedback shape you instead of discouraging you.

Stepping out of your comfort zone instead of avoiding it.

Because the truth is…you can’t steward what God has called you to well if you’re unwilling to grow into it.

“Mastery” in business isn’t about chasing recognition. It’s about honoring the gifts you’ve been given… and developing them intentionally.

Not for your own glory, but so you can serve others well.

That’s what we do inside Mentor My Marketing Collective.

We don’t just improve our marketing.
We refine it, we implement, and we adjust.
We grow into the kind of business owners who can carry the impact we’re praying for.

Because friend, your message matters too much to stay unrefined.

💬 What’s one area of your business you know God is calling you to grow in right now?"

04/22/2026

Success in business rarely comes from playing it safe.

If you want your business to grow, it often requires:

✅ Thinking beyond your current comfort zone
✅ Letting creativity shape your strategies
✅ Taking calculated risks that move things forward
✅ Learning from both wins and setbacks
✅ Surrounding yourself with people who support your vision

Growth happens when vision is paired with action.

What’s one bold step you’re taking this week to move your business forward?

Follow for marketing strategies that help you grow with clarity and confidence.

04/20/2026

Your brand story isn’t just told through words, it’s told through design.

Every color, font, and visual choice helps communicate who you are and what your brand stands for. When those elements work together intentionally, they create a story your audience can see and feel.

Here’s how design helps bring your brand story to life:

✨ Define your brand foundation
Start with your brand’s identity, values, and message. These guide every design decision you make.

✨ Create visual elements that reflect your brand
Your logo, color palette, and typography should capture the essence of your brand and what it represents.

✨ Apply your design consistently
Use the same design elements across your website, social media, and marketing materials to create a recognizable experience.

✨ Use visuals to express personality
Typography, color, and imagery help communicate emotion and make your brand more relatable.

✨ Build trust through consistency
When your brand looks cohesive everywhere, it creates a sense of reliability and professionalism.

Design doesn’t just make your brand look good, it helps your audience understand your story ♥️

Follow for strategies that make your brand clear, consistent, and memorable.

04/15/2026

Your message matters, but how it’s presented matters just as much.

Design isn’t just decoration. It’s the visual language that helps your audience understand what you’re saying and why it matters.

When your design is intentional, it helps your message connect faster and more clearly.

Here’s why design plays such an important role in communicating with your audience:

✨ Captures attention instantly in a busy digital space
✨ Makes your message easier to understand at a glance
✨ Builds credibility and trust through professionalism
✨ Highlights what matters most in your content
✨ Reflects your brand values and personality

When design and message work together, your audience doesn’t just see your content - they remember it.

Follow for strategies to make your brand clearer, stronger, and more impactful.

04/13/2026

More traffic doesn’t come from doing everything

Trying to be everywhere online can quickly lead to burnout and scattered effort rarely leads to real growth.

Visibility grows from focused strategy.

That’s exactly why I created a free guide with 54 practical ways to increase your website traffic using what you already have.

Inside you’ll find ideas around:
• Partnerships that expand your reach
• Relationship-driven marketing
• SEO foundations that matter
• Platforms many competitors ignore
• Engagement strategies that support visibility

Marketing with heart, strategy, and soul isn’t about chasing trends. It’s about intentional action that compounds over time.

Check the first comment to download the free guide.

Follow for more tools to grow your business.

"My comfort zone has never once grown my business.And I have over a decade of proof.This is what running an authentic he...
04/10/2026

"My comfort zone has never once grown my business.

And I have over a decade of proof.

This is what running an authentic heart-focused business actually looks like...not warm, comfortable, or waiting for perfect conditions.

It looks like showing up anyway.

There's a deeply human temptation to only put yourself out there when the timing feels right. When the caption is perfect. When the offer is polished. When the self-doubt goes quiet.

Spoiler: it never goes quiet... at least not for me and many others I know.

The business owners making real impact aren't waiting for that moment. They post through the doubt. They sell from their values and desire to serve, not fear. They market with their whole heart, even when the water is ice cold.

Courage isn't a personality trait. It's a marketing strategy.

You don't have to wait for warm weather. You decide your message matters more than your comfort, and you dive in.

Where I live is considered the Malibu of the Midwest. And like the brave soul in this picture, don't let the conditions decide for you ❄️

Your people are already out there waiting for you.

The only question is - when are you diving in?

💬 What have you been too 'cold' to post? Drop it below. I dare you. 👇"

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Sheboygan, WI
53081, 53082, 53083

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