11/02/2025
I’ve had this pricing habit since I went independent.
I review my pricing every quarter.
But I don’t change it every quarter.
See, I used to underprice, badly. (for real)
And this is your typical “race-to-the-bottom mentality.”
You question your worth at every client conversation.
10 years later, different mindset.
4–6 pricing reviews every single year.
And I only adjust when value delivery has measurably increased.
Countless “maybe I should lower it” moments ignored over the years.
My rule is simple:
I review often → raise strategically → hold firm otherwise.
Confident consultants know the market rate
but they make sure clients only see prices that reflect true value.
Question: Do you review your pricing based on value or fear?
P.S. I’ve 5x’d my rates in 3 years. Each increase was nerve-wracking.
Each one? Absolutely worth it.