A corporate branding and creative marketing firm with a focused expertise on large scale special events. Managed and oversee experiential initiatives for a variety of clients that have included, but are not limited to BlackBerry, T-Mobile, The Queen Mary, Paramount Pictures Studio Group, FG Magazine, Dolce Gabanna, Christian Audigier, TNT Network, Coca Cola, Nivea Skin Care, 42 Below Vodka, Pink V
odka, Innovative Dining Group, AT&T, W Hotel Hollywood, Interscope Records, and Moet-Hennessey USA. Some of the following programs by MGE are as follows, just to name a few:
o Conceived, negotiated accounts, and managed strategic on-premise and experiential marketing campaign for 42 Below Vodka creating massive market pe*******on in over six key markets across the Nation until its sale to Bacardi USA for $159 Million. o Spearheaded online and digital campaigns for AT&T in a strategic alliance with 360 Agency with a focus on Social Media build outs and integrations with contesting opportunities targeting
multicultural demographic targeting the Latino, African American, and LGBT markets. o Managed and executed 48 events across nine major U.S. markets over a six month period for cross promotion between BlackBerry and T-Mobile. Oversaw the operation of VIP experiential integrations with a focus on new products and accounts. Drove new clientele to VIP events with celebrity meet & greet opportunities that saw over 50,000 on-premise attendees and over 3,500,000 UVPM to custom built micro-site for the program
o Produced Kobe Bryant's Hand and Footprint Ceremony held at The World Famous Grauman's Chinese Theatre and VIP After Party held at BLVD3 in Hollywood where Bryant was the first Professional Aathlete ever granted this honor.
