06/23/2026
New video is live — and this one is worth 6 minutes of your week.
It is called You're Solving the Wrong Business Problem (And It's Costing You) — and it walks through something I see in almost every established business I work with.
We are not bad at solving problems. We are often very good at it. The issue is that we are sometimes solving the wrong one.
I walk through two real client examples, a simple diagnostic framework you can apply immediately, and the role AI is starting to play in surfacing the business problems we have been too close to see.
Drop a comment after you watch — I want to know which example hit closest to home for you.