Your Virtual Asset - Maya K. L. Sims, CPA, MAF

09/23/2026

Your client is late paying an invoice, and suddenly you're checking your banking app wondering whether there's enough money to cover everything that's due.

Yes, the late payment matters.

But it may not be the only thing worth looking at.

Ask yourself:

How much room does my business have between money going out and money coming in?

Because you can provide the service today...

send the invoice tomorrow...

and still wait days or weeks for the cash to actually reach your account.

Meanwhile, payroll, software, rent, contractors, and other expenses keep coming due.

That's one reason a business can be profitable and still experience cash-flow pressure.

During your next Personal CEO Day, ask:

"How long does it usually take my business to turn completed work into cash in the bank?"

Then look at the gap:

How quickly are you invoicing?

How long are clients actually taking to pay?

What expenses come due while you're waiting?

Does your business have enough cash available to handle its normal timing gap?

Your answer may point to late collections.

It could reveal an invoicing or payment-term issue.

Or it may show you that your business needs a stronger cash reserve.

Don't prescribe before you diagnose.

Your numbers tell a story. Learn how to read what they're telling you about the timing of your cash—not just how much money you made.

Save these questions for your next Personal CEO Day.

And remember, friends don't let friends wait until the bank account gets low to start thinking about cash flow.

Share this with a business owner you care about who's making good money—but regularly has to cancel on you because she's still waiting for her clients to pay her.

09/23/2026

09/21/2026

Prayer Seed 7: Prepare Their Hearts to Respond to Yeshua

I'm a business owner, but following Christ comes before everything else I do. 🌱

I can share God's Word.
I can love.
I can pray.
I can plant seeds.

But I cannot make someone's heart receive what has been planted.

Yeshua described God's Word as seed. Some falls on hardened ground. Some begins to grow but never develops deep roots. Some is crowded by other things. But some falls on good soil, takes root, grows, & produces a harvest.

So I'm not simply praying, “Abba, let me plant the right seed.”

I'm also praying:

Abba, prepare the soil.
Open their eyes to see.
Open their ears to hear.
Soften their hearts to understand.

Remove what prevents Your Word from taking root. And when they hear Your invitation, I pray they choose to respond.

🌱 Prayer Seed

Abba, prepare my family's hearts to receive Your Word.

Where their eyes are closed, open them to see.

Where their ears struggle to hear, open them to Your truth.

Where their hearts are hardened, soften them to understand.

Where pain, fear, pride, disappointment, deception, distraction, or unbelief has made the soil difficult for Your Word to take root, tend their hearts.

Open their hearts to receive Your message, just as You opened hearts throughout the book of Acts, drawing people to you.

Give them wisdom & revelation to know You better. Enlighten the eyes of their hearts to understand, retain, & recognize the truth of Your Word.

Plant the pure, imperishable seed of Your Word deeply within them. As they see, hear, & understand, I pray they choose to turn toward You.

May they choose repentance, faith, surrender, & life.

May they choose to follow Christ.

I will love, pray, faithfully plant Your Word, & trust You to tend what I cannot reach.

Prepare the soil, Abba.

May Your Word take root & their lives produce a harvest for You.

In Yeshua's name I pray, Amen & AMEN.

Scripture References

• Acts 16:14
• Eph 1:17–18
• Matt 13:15, 18–23
• Luke 8:11–15
• Luke 24:45
• Ezekiel 36:26–27
• Acts 3:19
• Deut 30:19–20

🌱 Plant God's truth.

Trust Him for the harvest.

09/21/2026

You have money sitting in your business savings account. But how do you know if it's actually enough?

You've probably heard recommendations like three months of expenses, six months of expenses, or some specific dollar amount.

But your business doesn't necessarily need the same cash reserve as someone else's.

A solo therapist with low overhead who gets paid at the time of service has a different financial situation than a practice owner with a team, biweekly payroll, and insurance reimbursements that may take weeks to arrive.

So instead of starting with:
"How much should I save?"

Start with:
"What does my business need this money to protect?"

During your next Personal CEO Day, look at the money you've set aside and answer four questions:

What am I protecting against or preparing for?

What would it realistically cost?
How long might I need this money to cover me?

What would have to happen before I use it?

Your answer could involve a slow season, payroll, delayed payments, an unexpected expense, losing a major client, or even taking planned time away from the business.

Because there's a difference between money you're simply afraid to spend and money you've intentionally assigned to protect your business.

Saving says, "Don't spend this money."
A reserve strategy says, "This money has a job."

Your numbers tell a story. Understanding the risks and obligations behind those numbers can help you determine what your reserve actually needs to do.

Save these four questions for your next Personal CEO Day.

And remember, friends don't let friends build cash reserves without knowing what they're for.

Share this with a business owner you care about who's got money sitting in savings—but still panics every time she has to actually use some of it.

09/19/2026

You have Xero. You have a budget. Maybe you use Profit First. You have an accountant or financial advisor. So why do you still feel unsure when it's time to make a financial decision?

Because financial tools and advisors can support your decisions.

They can't replace your financial leadership.

Profit First can help you intentionally allocate cash.

Your bookkeeping can tell you what happened.

Xero can organize and report your financial data.

A budget can help you plan.

Your advisor can help you understand your options.

But you're still the CEO who has to ask questions like:

Can I afford to hire?

Why does cash keep getting tight?

Is this expense still worth it?

What information am I missing before I make this decision?

During your next Personal CEO Day, choose one financial decision you've been putting off and ask:

·       What do I know?

·       What don't I know?

·       What question do I need answered before I decide?

Then determine where you need to go for the answer.

Because sometimes financial literacy isn't knowing the answer yourself.

It's knowing enough to ask the right question.

That's also why having a great advisory team and being a financially informed CEO aren't competing ideas.

You want both.

Your numbers tell a story. Your tools can help organize that story, and your advisors can help you interpret it—but as the CEO, you should understand enough to participate in the decisions.

Save these three questions for your next Personal CEO Day.

And remember, friends don't let friends outsource their financial leadership to a spreadsheet—or anybody else.

Share this with a business owner you care about who has all the financial tools and a great advisory team—but still admits, “Girl, I don't know. I just ask my accountant what to do.”

09/18/2026

You're trying to save money in your business. So you start cutting expenses. But what if one of the expenses you cut was actually saving you money—or saving you time?

Not every expense deserves to stay.

But an expense isn't automatically bad simply because money is leaving your account.

Before you cut it, ask:

"What is this expense actually doing for my business?"

·       Is it wasting money?

·       Saving you time?

·       Protecting your capacity?

·       Helping you generate revenue?

·       Reducing risk?

·       Making it easier to serve your clients?

Imagine you're paying $1,000 a month for administrative support.

Canceling it saves $12,000 a year.

But if you now spend those hours doing the work yourself, fall behind on invoicing, lose time you could have spent generating revenue, or spend Friday night catching up on admin instead of enjoying your life...

what did you actually save?

During your next Personal CEO Day, choose four recurring expenses and categorize each one:

ELIMINATE — MAINTAIN — INVEST

Then ask:

"What evidence do I have for putting this expense here?"

Cost cutting asks, "How can I spend less?"

Stewardship asks, "How can I use what I've been given wisely?"

Sometimes those questions lead to the same decision.

Sometimes they don't.

Your numbers tell a story. Learn how to read what an expense is actually doing for your business before deciding it needs to go.

Save this exercise for your next Personal CEO Day.

And remember, friends don't let friends confuse spending less with stewarding better.

Share this with a business owner you care about who's trying to save money by doing everything herself—but hasn't had a free Friday night in longer than either of you can remember.

09/15/2026

Your business is making good money. But every time you go to pay yourself, you're still wondering, "How much can I actually take?"

That's a question a lot of business owners try to answer by checking their bank balance.

If there's plenty of money there, they take more.

If the balance makes them nervous, they take less.

And sometimes they skip paying themselves altogether.

But what your business can sustainably pay you depends on more than what happens to be sitting in the bank today.

Your revenue, profitability, cash flow, operating needs, and business structure can all matter.

And there isn't one percentage that automatically works for every business.

During your next Personal CEO Day, look at what you've paid yourself over the last six months and ask:

• "What determined these amounts?"
o Was there a plan?
o Or were you deciding what felt safe each time?
o Then see if you can answer:
• "Can I explain why the amount I'm paying myself makes sense for my business?"
o If you can't, don't randomly change your pay.

Get curious about what you need to understand first.

Because paying yourself shouldn't be a brand-new financial decision every time you open your banking app.

Financial clarity equips you to make informed, confident decisions—including decisions about your own compensation.

Save this exercise for your next Personal CEO Day.

And remember, friends don't let friends pay themselves based on whatever happens to be left.

Share this with a business owner you care about who's making good money—but still says, "I never really know how much I'm supposed to pay myself."