More For Many

More For Many Strategy, insight, and inspiration for a generous world.

Over the last few months, we've been writing about nonprofit strategic planning, exploring what works, what doesn't, and...
02/17/2026

Over the last few months, we've been writing about nonprofit strategic planning, exploring what works, what doesn't, and the gap that most plans leave between vision and ex*****on.

As we wrote, and thanks to some wonderful clients who were patient with our tinkering, the posts turned into a framework.

Today we're sharing "Setting Better Strategy," a free guide to the Ariadne Strategy Framework. It's 27 pages, built on 30 years of working with nonprofits, and it walks through the three layers of strategy that connect who you are to what you're actually doing.

We published it because we think more organizations need better planning frameworks, and because we're often working on strategic plans that have a lot of vision and a lot of tasks, but no real strategy connecting the two.

Most of all, we published it because the purpose-driven sector needs tools specifically designed for mission-driven work, not business frameworks retrofitted to philanthropy.

If your strategic plan has a vision statement and a list of quarterly goals but nothing connecting them, this might help you find the thread.

Link in the comments, and:

https://moreformany.com/ariadne-strategy-framework?utm_source=facebook&utm_medium=social&utm_campaign=ariadne-launch&utm_content=ebook-announce

Do you know the legend of Theseus and the Minotaur?In the story, the hero Theseus sails to Crete, enters the labyrinth, ...
12/19/2025

Do you know the legend of Theseus and the Minotaur?

In the story, the hero Theseus sails to Crete, enters the labyrinth, slays the Minotaur, and escapes. That's the story that most of us know.

Few know the part about Ariadne.

Ariadne (pronounced eh·ree·AD·nee) was a princess trapped in her father's kingdom, a place built on human sacrifice, with a monster in the basement she didn't create.

When Theseus arrived, it was Ariadne who picked him out from the crowd. And, it was Ariadne who gave him the way to survive.

She handed him a ball of thread with a simple instruction: tie it at the entrance, unwind it as you go, and follow it back out.

As we tell the story now, Theseus is the hero, and the sword was the tool. But the thread, not the sword, was the solution. And Ariadne was the actual hero, for when Theseus escaped, so did she. (Later Theseus abandons her, but she has the last laugh when she marries the god Dionysus.)

We share the story for two reasons. One, whether we're planning for our long-term strategy or our holiday shopping, we often think we have to brute-force our way through when we get stuck. But usually, the smarter approach is to pause, hold on to what we know is true, and back up to the spot where we lost our way.

And two, we're happy to share that after several fits and starts, More For Many's new strategy framework is here, and it's named after Ariadne. Read more below!



https://moreformany.com/blog/why-strategic-plans-fail

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