Your Write Guy

Your Write Guy Brand-building.Sales-generating. Customer-retaining. A marketing and advertising strategist, copywriter, Creative Director and Professor of Marketing.

Nearly four decades of experience as a copywriter has taught me a valuable lesson -- the objective is the holy grail of any communication. What are you trying to achieve? What do you want the audience to do after reading/seeing/hearing your message? If the objective is not met then the you didn't have a target to aim at in the first place. We are here to help your business focus, aim and create hits.

Every time I see a "whole body deodorant" commercial I want to eat garlic.
01/14/2025

Every time I see a "whole body deodorant" commercial I want to eat garlic.

Why are we being bombarded with deodorant advertising that extols the virtues of spraying the entire body with anti-smell chemicals? Since when did we go from merely having smelly armpits to having stinky pits, feet, cracks, ge****ls, virtually every part of our anatomy? I have lived for over seven

11/21/2024

Great lyric by 91 year old Willie Nelson...

I’m the last leaf on the tree
The Autumn took the rest
But it won’t take me
I’ll be here through eternity
If you wanna know how long
If they cut down this tree
I’ll show up in a song

Hi.
10/09/2024

Hi.

09/30/2024

New dessert...Trump Haitian Pupcakes

03/07/2024

Expanded overtime guarantees
First over-the-counter birth control pill
Gun violence prevention and gun safety boost
Renewable power is now #2 source of electricity in US
Preventing discriminatory mortgage lending
Crackdown on “junk fees” and overdraft charges
Forcing Chinese companies to open their books
Building armies of drones to counter China
Farms get funds to go “climate-smart”
Brokers deal to save Colorado River
Gives small food producers a boost
Recommends loosening federal restrictions on ma*****na
Penalize college programs that trap students in debt
Moves to bring microchip production home
Tech firms face restrictions on data and privacy
Counter China with new alliance between Japan and South Korea
Expand cancer research to lower death rates
Make medication more accessible through telemedicine
Empower federal agencies to monitor AI
Infrastructure…infrastructure…infrastructure
US now producing more oil than in its history
Stock market at record highs
Retirement accounts bursting with cash
New agency to investigate cyberattacks

So far so pretty darn good.

I sit in quarantine and turn on the TV. While being pummeled with news reports of death, dying, desperation and depressi...
04/14/2020

I sit in quarantine and turn on the TV. While being pummeled with news reports of death, dying, desperation and depression, I'm bombarded with bright lights and cheery marketing messages. "Drive this car and enjoy life." "Drink this soda and you'll smile." "Eat this burger and happiness will fill your belly." Feel bad-feel good. Frown-smile. Cry-laugh. We talk about roller-coaster emotions but this is ups and downs with built-in commercial breaks. [ 120 more words ]

I sit in quarantine and turn on the TV. While being pummeled with news reports of death, dying, desperation and depression, I’m bombarded with bright lights and cheery marketing messages. & #…

No, this isn't about the coronavirus.  I'm sure you've heard and read enough about it at this point -- and I'm certain m...
04/14/2020

No, this isn't about the coronavirus. I'm sure you've heard and read enough about it at this point -- and I'm certain much more will be heard and read daily. This is about a friend of mine who told me a tale yesterday that is the definition of bad luck. Tom, my friend, is a sweetheart of a guy. He's the kind of person who will help you and smile while doing it. [ 451 more words ]

No, this isn’t about the coronavirus. I’m sure you’ve heard and read enough about it at this point — and I’m certain much more will be heard and read daily. This is a…

02/09/2020

Just so I know what I'm watching people get into a lather about...

Capitalism
“Trade and industry are controlled by private owners for profit.”

Socialism
“The means of production, distribution, and exchange are owned or regulated by the community.”

Communism
“All property is owned publicly and each person works and is paid according to their abilities and needs.”

Now let a sensible and rational discussion begin.

This morning I went to my local gym where I watched the start of a 6-10 year old kids' basketball game. The boys and gir...
01/25/2020

This morning I went to my local gym where I watched the start of a 6-10 year old kids' basketball game. The boys and girls were in matching uniforms, playing on a true hardwood floor basketball court, and bouncing with energy. Before the opening buzzer the coach gathered the kids around her. The young players stared at her expectantly. What advice was she going to give them? [ 42 more words ]

The key to surviving the game

01/22/2020

Your Write Guy will soon be launching the 2020 edition of Multi-Channel Creativity

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01/14/2020

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