09/09/2026
Many leaders want to coach their teams more effectively, but there's one challenge that often gets overlooked: you can't coach what you don't see.
If you're not regularly observing sales calls, customer conversations, presentations, or day-to-day interactions, you're often coaching based on assumptions rather than actual behavior.
The best coaches make time to see their people in action. Those observations create opportunities for more specific feedback, better development conversations, and stronger performance over time.
How much time on your calendar is dedicated to observing versus simply managing?