06/18/2026
“We lost the deal because our price was too high.”
It’s one of the most common explanations sales leaders hear.
And most of the time, it’s not true.
Price is rarely the real reason deals are lost.
More often, deals fall apart because the negotiation process was weak long before pricing was ever discussed.
The three most common mistakes I see:
1. Negotiating before the opportunity is fully qualified
2. Talking too much and listening too little
3. Walking into negotiation unprepared
The strongest sales teams do not “wing it.”
They qualify deeply.
They ask better questions.
They prepare intentionally.
If your team keeps blaming price for lost deals, it may be time to evaluate the process, not the pricing.
Better negotiation starts long before anyone discusses numbers.
What’s the most common reason your team says deals are lost? And is it the real reason, or just the easiest explanation? Learn more here: https://hubs.ly/Q04j3DBc0
Explore how attitude shapes behavior, sales performance, and leadership results through the Success Triangle framework.