Scaling Point

09/14/2021

I caught up with my friend Park on the Business of Story with Park Howell podcast last month.

We talked about the absolute requirement of making complex stories simple so entrepreneurs can sell, market, and grow their startups into world-changing enterprises.

If you are a category-creating leader, you need to be using their ABT model to help you tell your stories with 10x more connection and impact.

The ABT system is like magic and it always works, but it's not something taught in schools to marketers or in incubators to entrepreneurs.

Greg head, founder of Gregslist.com, CEO of Scaping Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch and why you need to find your one thing and live that story for success.

06/04/2021

Last week in Phoenix I spent an hour with my good friend Hamid Shojaee to talk shop on his AZ Tech Podcast. Here's what we talked about:

- What's happening in the Arizona startup tech scene right now
- Which Phoenix software companies are growing fastest
- Why I started Gregslist
- The biggest trap for ambitious founders between startup and scale
- What I really do with serious founders at Scaling Point
- The three startups I helped grow big that all have AZ roots
- Why I moved to Dallas two years ago
- How to get time with me for startup help, mentoring, or useful connections

Hamid is a fellow software entrepreneur and he is doubling down to help the Arizona startup tech community go faster - AZ Tech Beat insider tech news, AZ Tech Podcast, AZ Disruptors investing in AZ startups.

Check out the other AZ Tech Podcast episodes with AZ tech leaders and hear some great stories.

https://youtu.be/ejEoSBecpN0?t=1458

Greg Head is one of the biggest champions of Arizona's tech scene. Even though he's now based out of Dallas, he runs Gregslist in Phoenix, one of the best re...

09/21/2020

Every buyer categorizes everything they buy, including your product or service. Every company is playing one of only three category games.

The first rule of the game is to know which game you are
playing, but most startups and growth companies are not clear about which one they are playing.

Every buyer categorizes everything they buy, including your product or service. But every company is playing one of only three important category games.

09/13/2020

Last week I asked 10 full-time angel-group leaders and professional seed investors which SaaS sectors are the best and worst for them right now.

Here’s what they said.

Last week I asked 10 full-time angel-group leaders and professional seed investors which SaaS sectors are the best and worst for them right now.

09/06/2020

A salesperson selling face to face can find a customer problem and then select one of their many solutions to solve that problem.

That’s how Sales works: “We can fix your specific problem from our menu of solutions.” That’s not how Marketing works.

Find out more on the Scaling Point blog.

Sales works when you say, "We can fix one your specific problem from our menu of solutions." Marketing doesn't work this way.

06/04/2020

A major website revision to the Scaling Point website launched this week. We are focused on helping tech startups find a scalable product-market fit through our marketing strategy workshops and consulting.

Over 200 companies around the world have used the proven Scaling Point system to accelerate growth and align their teams.

Contact us if you want to talk about getting to product-market fit or scaling your marketing.

The Scaling Point Workshop helps you align your team around the right message for your market and scale up with marketing that works.

05/28/2020

If something isn’t working, either

you haven’t figured out what game you are playing, or
you haven’t decided to play that game to win.

Which one is it?

The game of growing a company is a game of learning and mastering new games as fast as you can, then leaving the old games behind.

09/13/2019

YAFO stands for “Yet Another Freaking Opportunity.” YAFO a common affliction for tech company leaders and it’s a growth killer.

YAFO is a common and permanent problem because it’s the way our human "survival brain" works. Entrepreneurs are human and so are their investors, teams, and customers, so YAFO will be with us for a long time.

In the fall of 2006, a Silicon Valley CEO came to Phoenix to give a talk to a small collection of software and internet entrepreneurs. Manish Chandra had just sold his community buying website called Kaboodle to Hearst Corporation, a big magazine publisher trying to figure out the internet.

05/03/2019

When you are desperate for cash to make payroll, numbers to please investors, and anything that will make life easier, it’s easy to get started on these bad habits. Unfortunately, it’s hard to keep these from getting out of hand once you start.

These tactics can seem useful at first because they get you out of a hole and on to the next month, but they can become entrenched habits that continue to expand and cause deeper problems.

04/05/2019

Show me a new thing that is common now that didn’t exist before. I’ll show you there was a “crazy” founder who was the Chief Believer Officer in the beginning when it wasn’t obvious or easy.

When you start a company, you do every job in the business. As you add employees, you stop doing a few things yourself and hire others to do them. For companies that grow big enough, your team members eventually do all of the day-to-day functions of the business. What does the founder and CEO do …

03/22/2019

Everybody says you need to raise money for your startup and that’s how you grow a big and successful company. Unfortunately, the “standard” approach to growing a startup with outside equity funding is hurting more businesses than it is helping.

03/05/2019

Last year I met with over 300 founders and CEOs, worked deeply inside 30 businesses all over the U.S., and spoke to thousands of people at conferences and events. Despite that, my own business wasn’t a cakewalk and many things didn’t work out the way I had planned. Here's the biggest lesson I learned about my own business.

Last year I worked with deeply with founders inside 30 businesses all over the U.S. Despite that, my own business wasn’t easy and many things didn’t work out the way I had planned.