11/03/2026
FOR IMMEDIATE RELEASE
ReCoat Revolution Expands Dallas Service Area
ReCoat Revolution of North DFW has expanded its exclusive service area to include Highland Park, University Park, Preston Hollow, and several established East Dallas neighborhoods, including Lakewood and the M Streets/Greenville area.
The expansion builds on the company’s growing relationships with real estate professionals throughout Southlake, Colleyville, and Westlake, creating new opportunities to serve Dallas homeowners, the luxury real estate community, and those involved in historic property preservation and restoration.
“Relationships with local real estate brokerages in Southlake have opened doors across Dallas,” said Joe Worrel, co-owner of ReCoat Revolution of North DFW. “Because many of these brokerages serve multiple luxury markets, expanding our territory allows our real estate partners to rely on one trusted flooring restoration company for consistent, high-quality results across the communities they serve.”
ReCoat Revolution offers an innovative alternative to traditional hardwood floor sanding through its proprietary sandless, dust-free floor restoration process. The approach is particularly well suited to historic properties and luxury residences, where preserving original materials, craftsmanship, and architectural character is just as important as maintaining their beauty.
“Many of these communities feature architecturally distinctive and historic homes with flooring worth preserving. Our artisanal process restores and protects existing floors without removing any of the wear layer, extending their useful life while preserving their original character,” Worrel said. “We believe this approach sets a new standard for historic floor restoration.”
The company’s Clean ReCoat Process restores and protects a variety of hard-surface flooring including solid hardwood, engineered wood, travertine, terrazzo and natural stone. It is particularly valuable for engineered flooring that cannot be conventionally sanded. Services include professional cleaning and sanitation, acrylic wax removal, color-correction, and the application of durable, commercial-grade polyurethane.
