09/01/2026
There’s a sales pitch in the security industry that desperately needs to be challenged.
One of our want-to-be competitors say;
“We actively prevent crime.”
“We provide rapid response.”
“Your property is never left unattended.”
“We use cutting edge technology.”
“We’re data driven.”
Those statements sound great. But ask a few questions...What does “rapid” actually mean? What is your average response time? If a mobile patrol visits a property periodically, how is that property “never left unattended” between visits? If your technology consists primarily of GPS tracking, reports, photos and patrol documentation, what exactly makes it cutting edge? And most importantly, if you’re “data driven,” show us the data that actually matters (Not how many patrols were completed, how many reports were written, or how many pictures were taken).
Show us:
- Whether trespassing decreased.
- Whether theft decreased.
- Whether vandalism decreased.
- Whether calls for service decreased.
There is a MASSIVE difference between measuring security activity and measuring security effectiveness.
Then there’s the biggest contradiction of all...You cannot simultaneously market security as actively preventing crime while building your philosophy around observing, reporting and hoping de-escalation solves the problem. De-escalation is important. Professionalism is important. Customer service is important, but eventually somebody isn’t going to listen. What happens then?
What is the officer trained to do? What are they equipped to do? What is their actual authority? What happens when the person breaking into your building doesn’t care about hospitality?
Property owners need to stop buying security based on polished terminology and expensive branding and start demanding measurable outcomes.
A GPS dot proves someone showed up.
A report proves someone wrote something down.
A picture proves someone saw the problem.
None of those things prove the problem was solved.
Security should be measured by what stops happening after you hire us.
THAT is the standard we believe this industry should be held to.