04/04/2023
Weekly post by business guru Tom Peters, "The customer wants to feel good about the product, no matter what it is. ... The good feeling can come from the right sort of design, one that incorporates scores of details to enhance user friendliness."
Something we've been doing since Day 1 is; Make each photo relevant to the buyer.
It's incomprehensible how much time and effort goes into the design of everyday items. A great example is the design employed in franchise stores - every franchise eventually conforms to the maker's standard, at great cost.
Vehicles enjoy a unique type of design comprised of lines, curves, textures and colors. Sometimes subtle, sometimes drastic changes are made to vehicle design, to give the customer a feeling that they'll enjoy using that vehicle. Certainly, some designs are for mostly functional things but, the vast majority is all about "eye candy".
Thus, as I've said before, the photograph has only _ONE_ job: to convey that design such that the customer can discern if the particular design works best for them. The most subtle yet extremely important designs are those that are touched by the human hand. Not just door handles but things that are touched frequently; the steering wheel and gear shift on manual transmission equipped vehicles.
Early on in the history of Krepps Specialty Images, the NEED to convey the sense of touch using the sense of sight became obvious. When I edit photos, I only use two presets that I created for myself. One is just a basic, overall base setting as a starting point. The other is strictly for steering wheels. I don't bother to shoot just the buttons, if any, on the spokes of the steering wheel. Those you might rarely use, if ever so I won't waste your time. I shoot and edit where your hands will grip the wheel, the entire wheel in one shot. (The buttons are sharp enough to read, if you really want.)
It's interesting that, I've found the steering wheel on economy cars is often as attractive as luxury makes. The carmaker fully understands the value of human touch with their products, even on a less expensive vehicle!
Design is king - perception is reality. Poor/average photography conveys poor/average design. What do YOUR photos say to your customers???
