09/02/2026
Part 3 of our "Direct Mail, Decoded" series follows the journey from production to the mailbox.
Indicia, presort, Intelligent Mail barcodes, address validation, and commingling may not be the flashiest parts of a campaign—but they play a major role in deliverability, efficiency, tracking, and postage costs.
Smart postal preparation helps ensure that a beautifully produced piece reaches the right person without taking the scenic route.
Because the campaign isn’t finished when the ink dries. It’s finished when the message arrives.
Which mailstream term did we miss?