06/15/2026
When it comes to data, many nonprofit leaders wonder where to begin and what to pay attention to first.
With so many numbers to track, it can be hard to know which ones truly show whether your mission is moving forward.
In this short clip, Brad brings the conversation back to the best starting point: your mission. He shares a simple, grounding way to think about data, including how to look for meaningful signals even when your own information feels incomplete.
Take a moment to watch and reflect on what your numbers may be telling you about your mission’s impact!