Grounded Communications

Grounded Communications Grounded Communications focuses on food and farm connectivity in the programs we create. We work with clients on a range of agricultural and startup interests.

The work we have been doing at Grounded in Ag keeps making a difference for people and while yesterday's focus was peopl...
08/14/2026

The work we have been doing at Grounded in Ag keeps making a difference for people and while yesterday's focus was people who are new to agriculture and marketing, it's so affirming to have people with long careers say they wish they had a program like this a decade ago or that they learned something from us that helped them better understand some of the things they have seen over the years.

The event was the National Agri-Marketing Association (NAMA) annual boot camp!

One of the pieces Janice presented yesterday that really seemed to resonate with a lot of people in the room, is having a way to organize new information as it's learned. Seemed like a great !

We worked through this as we built our courses and our courses start with Ag 101 and Sustainability/Regenerative Ag because those are areas that can be common across crops and livestock. Then you move into which segment -- crops or livestock -- things fall into provides some focus before getting to a more finite level of an individual commodity.

Each layer of knowledge is connected by pillars as well -- culture, business, science and tech and seasonality. With that framework, you get to sort through some of the pieces in a way that lets you see connections among the things you are learning & experiencing!

Was great seeing long-time friends and meeting new folks! Appreciate Stephanie Stalans grabbing a few photos for us as well as providing a real moment of wish she had had this when she started in ag long ago!

If you'd like to learn more about our courses, we have a free preview that includes an overview of our programming, a look at some of the ways experts deliver knowledge and that gets organized, and a full lesson on the common mistakes people new to agriculture make. You can get that at https://lnkd.in/gKvbMD6k or let us know you want a one-on-one convo!

While the average age of farmers is in retirement brackets for most industries, there are young farmers out there workin...
08/10/2026

While the average age of farmers is in retirement brackets for most industries, there are young farmers out there working hard and building something alongside others. One of them is Tyler Muzzi.

Tyler farms with his dad in Shaw, Mississippi, primarily growing soybeans with a small rotation of corn. He is part of the Ag 101 course and opens up about the challenges of farming in a space where investments needed are so great and says he couldn't possibly do it if it wasn't for his ability to farm with his dad and use his family farm's equipment on the small acreage he's buying. And he brings a lot of insight into the financial picture of family farms and the role of off-farm jobs in the family.

He also lends his perspective to the Soybean Course because geography is a major piece of farming. The Muzzis have a mix of irrigated and non-irrigated fields and farmers in the south can have different challenges than Midwestern growers. Hearing from a diverse mix of geographies really helps people understand the breadth of a crop!

And farming isn't all serious business for Tyler. He is a softie for his kids and what started as a couple of Shetland cattle has grown into a small hobby farm with a diverse range of animals including, chickens, alpacas, pigs, donkeys, goats and more.

What a great week! Was at the AgCareers Food and Ag Roundtable with HR professionals from across the country — so many g...
08/09/2026

What a great week! Was at the AgCareers Food and Ag Roundtable with HR professionals from across the country — so many great people generously sharing ideas!

Bonnie Johnson and the entire AgCareers team organize and run an event that brings together a great cross section of people and speakers. Will be sending connection requests as I get settled back into the day-to-day!

This year Georgia Woodall Starnes & I shared information on upskilling. Ways to determine ways to start a focused program, how to roll it up across the company, etc. Of course, Grounded in Ag fits upskilling for people coming into agriculture or those who haven’t had the chance to interact with farmers across the country extensively. It was our first time as an event sponsor too!

Had been too long since I had seen Derek Mulhern. Seeing & hearing him take the stage, deliver a keynote on working through conflict will stay with me for a while.

And if the work wasn’t cool enough on its own, we got to have a farm to plate dinner. And I wish I had some of that gelato right now!

06/29/2026

We won’t shame point you down in public but lots of folks can benefit from onboarding.

🚜 New employees from interns to execs
🚜 People who don’t get much farm exposure
🚜 Folks looking to gain insight to agriculture
🚜 People selling into the US market

Wonder whether you could use our program? Give us a shout.

Last week was the annual meeting for the …. A full day conferencing talking about key topics in communications and agric...
06/22/2026

Last week was the annual meeting for the …. A full day conferencing talking about key topics in communications and agriculture. Hearing from people doing the work and seeing impacts, adjusting as needed, etc. followed by celebrating the great work done in the past year, including inducting Jim Evans of U. Illinois into the ARC Hall of Fame.

Day 2 is a fave because we get out of conference rooms and move around. The conversations on the bus can prove to be the highest impact of the entire event. Having heard talks the day before and seeing what’s happening in the world, I find the one-on-one conversations and small group banter offers a depth of knowledge & connection you can’t find virtually anywhere — the rising tide lifts all boats level of sharing is amazing. And with a backdrop like the …. It’s perfection!

We heard about how deeply connected food & communities are here and how celebrating the various cultures is interwoven into places like the farm at the arboretum. The spotlight this year is on Nigeria.

And with all things, the people are amazing…. Great soaking some of that up too!

Consulting, public speaking and training are all parts of the business for Grounded Communications. We've always held to...
06/01/2026

Consulting, public speaking and training are all parts of the business for Grounded Communications. We've always held to the idea that we can do more together.

Today we announced a new collaboration with other independent consultants working in St Louis on agriculture with a variety of skills and areas of expertise.

Happy to talk with individuals, organizations and more about what gaps you have and ways we could help!

Check us out at https://acmeagconsulting.com/

05/18/2026

Now and then folks ask me about how I've built Grounded in Ag -- I use Kajabi for it and have really enjoyed the platform. It gives me a central place to build everything out -- having the emails, billing, courses, coaching sessions all go through one portal is a game changer.

Managing a lot of connections between sites and different services used to wear me out. I started out with the basic setup and then moved to the growth program a bit later enabling me to build more courses as well as get more personalized help. If you've been thinking about getting into course production, coaching, etc, I'm happy to give friends a look at the way it all works.

Right now, it's 50 percent off for the first year (link in the comments below). I've never seen that low a price offered. If you have been considering something like this as a way to build your business, you really should check it out.

If you sign up, they will give me a commission but I'm a true believer in kajabi and happy to offer friends a bit of support along the way.

Spent a couple of hours helping out on the garden/farm…. Lots of weeding, some shredding cardboard for compost, etc. lo...
04/30/2026

Spent a couple of hours helping out on the garden/farm…. Lots of weeding, some shredding cardboard for compost, etc. love being involved locally vis the St Louis Forum.

Excited to be speaking at the Agriculture & Food Roundtable Conference after attending last year.Janice and Georgia wil...
04/27/2026

Excited to be speaking at the Agriculture & Food Roundtable Conference after attending last year.

Janice and Georgia will be leading a session called “Upskilling: What We Need and How to Get There.” We will discuss some of the practical approaches to onboarding, leadership development, and empowering teams across the ag & food workforce. Based both on previous experience in various companies and the deep dive taken with for the last few years.

Hope to see you at the Roundtable! Any questions or topics we should cover?

📅 August 4–6 | 📍 Champaign, IL

https://lnkd.in/gAVDX7ra
Grounded in Ag

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St. Louis, MO

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