Be The Good Marketing LLC

08/21/2026

During intros, I ask clients, "Does your website accurately reflect who you are and what you do?"
My website did. It talked about my experience, what I've done, where I've been, what I can do.

Over the last 77 days, I've grown exponentially as a professional, business owner, marketer. The BTGM website from 2025 did NOT appropriately represent who I am as BTGM 2026 edition.

- I've created templates/tools I actually used during my previous roles, I built them better and as digital processes for others to benefit from.
- My blogs speak on topics I genuinely care about, not just what's on-trend.
- Established verticals, areas of experience where I've worked and been successful.
- My "work" section is more than a portfolio, it's a showcase of my projects I'm genuinely proud of.

So let's work together:

Senior marketing strategy and ex*****on for growth-stage and service-based businesses. Clear positioning, disciplined plans, and a partner who stays with the work.

08/07/2026

HOT TAKE: Marketing agencies are the plastic surgeons of the business world.

08/06/2026

Claude is my Executive Assistant and it's totally normal to fight with your assistant, right?
Right...?

07/31/2026

Happy social anniversary to me!
Seven websites, three apps developed, five brand and Tone of Voice management projects, dozens of blogs and content pieces written…
I’ve grown so much as an agency and individual over the last year. I’ve changed the way I utilize AI tools, gaining efficiency and adding quality to my overall client deliverables.
Have a passion project you’ve considered pursuing? Want to explore the possibilities of how you can expand your business and services?

Send me a message, visit my website, and book time through my scheduler today!

Welcome to Be The Good Marketing!
With this post, it's officially official on social, the website is live, and email/DMs are open for inquiries!
This company has been 15 years in the making with professional experience in all areas of marketing, customer experience, sales enablement, and event planning. It's been a journey of learning what I love (and don't love) about business and strategy.
What fills my cup is filling other people's cups.
Seeing others succeed by doing what they love.
Contributing to the greater good.
And yes, all of the above can be done with the right person/people in your corner.

So if you:
- have an idea of what you want to do and no clue on how to get started
- OR you got started and stopped, and need support to get started again
- OR you're in it and you need guidance for what to do next
- OR you know you need to do marketing/CX/any of the above, and don't want to do it yourself
Send a DM, email, or submit a Contact Us form on the website. Let's talk and see how together we can create something good!

07/29/2026

People are saying SEO is out, and GEO is in.
However, SEO didn't disappear. It just got a roommate.

If you've felt a little lost lately trying to figure out how people are actually finding businesses online, I promise it's not just you — the ground genuinely shifted.

There's SEO (getting found on Google) and now there's GEO, or Generative Engine Optimization (getting recommended directly inside AI answers from ChatGPT, Claude, and Perplexity). The good news? They're not competing for your attention. The same things that make your site good for one — clear content, consistent info, real reviews — make you good at the other too.

I broke down exactly how they work together and what to actually do about it this week.

Confused about SEO and GEO? Learn how they work together — clean site structure and strong reviews help you rank on Google and get recommended by AI.

07/16/2026

Proud to add this to the portfolio!

If you have an idea for an app or website, let’s get to building!

Planning an event means keeping track of a lot more than a checklist.

It means people, timing, budgets, vendors, decisions, changes, and the little details everyone assumes someone else has covered.

Lumière HQ creates planning platforms designed to bring all of those pieces together.

Lumière Wedding Planner is live now, crafted for couples to be your personal wedding planner. Offers a collaborative workspace for couples, planners, venues, and vendors.
Planners, Vendors and Venues: Meet your new best friend allowing you to integrate your booking and admin tools, personalizing your dashboard for your business, and ability to pull in your couples (whether they're in Lumière or not).
Plus, meet Jane, a built-in AI assistant ready to offer guidance along the way.

Lumière Event Planner is coming soon.

Thoughtful tools. Clearer plans. More room to enjoy what you are creating.

lumiere-hq.com
lumiere-wedding.com

06/18/2026

*First, this is NOT an affiliate marketing ad. This is simply advice.*

Now on to the good stuff:
If you're a business owner, is your Google Business Profile set up? (I'll wait while you check...)

If the answers yes, the second question is: have you claimed your Google Ad credit? Your business may be eligible for up to $1,000 in Google Ads credit after meeting Google’s promotional offer requirements.

Before you spend, make sure your Google Business Profile is claimed, accurate, and active. A strong profile gives potential customers the details they need before they call, click, or visit.

This credit is not usually applied upfront. Google typically awards it after qualifying ad spend, then applies it toward future ad costs.

Be The Good Marketing can guide your setup before you launch.

Read the latest blog to get you started:
https://www.bethegoodmarketing.com/blog/how-to-use-your-google-business-profile-to-access-google-ads-credit

06/09/2026

What makes a great marketer?

Creativity. Strategy. Writing, data, project management, and campaign ex*****on. They all matter.

The most underrated, true MVP of the game: savviness.

Savviness is the ability to walk into an unfamiliar industry, learn quickly, ask the right questions, build trust, understand the customer, and turn complexity into clarity.

In my latest blog, I’m sharing how this skill has shaped my career across restaurants, agency work, media sales, event marketing, casino gaming, industrial manufacturing, customer experience, SaaS customer advocacy, and marketing leadership.

Different industries. Different audiences. Different products.

Same core skill: learn fast, connect the dots, and create something useful.

Read the full blog:

Savviness is an underrated marketing leadership skill. Learn how adaptability, curiosity, customer insight, and fast learning help marketers turn complexity into strategy.

02/09/2026

Charitable Giving Reminder:
This time of year (post-holidays) is often the lowest for donations to nonprofits. So if you’re getting your tax return and/or are fortunate to be able to give to charities, here’s your reminder!

Today I dropped off household and youth reward incentive items at Hope Ranch MO. Check out their wishlists and donation page to see how you can contribute to supporting our area youth, https://www.hoperanchmo.org/giving

12/09/2025

This is who I am. Be The Good Marketing.
Offering a variety of marketing and customer experience services for businesses who need guidance, a little push, and/or a do-er.

I had the opportunity to interview with VoyageSTL in one of their "inspiring story" features to talk a bit about myself, my agency, what I do and why.

It's been a journey; and I appreciate the support of my friends, family, and clients more than I can say!

Click here to view my story: https://voyagestl.com/interview/hidden-gems-meet-janie-windmiller-of-be-the-good-marketing

Here's the link to other St. Louis entrepreneurial stories: https://voyagestl.com/2025/12/08/the-change-makers-stories-that-inspire/