06/08/2026
One of my favorite parts of marketing is diving deep into a brand and helping bring it to LIFE visually!! 🌟
For Cabin Creek Co., a collection of cozy cabins throughout Northern Illinois and Southern Wisconsin, we built a content strategy centered around the experience of staying at the properties, NOT just the properties themselves.
Our project included:
▫️ Creating a simple, recognizable logo to help establish a cohesive brand identity
▫️ Lifestyle-focused photography inside and outside each cabin
▫️ Updated listing images for Airbnb and booking platforms that go beyond standard real estate photography
▫️ Drone photography and videography to showcase the properties, surrounding landscapes, and overall experience
▫️ A library of short-form video content designed for social media, reels, and paid advertising
▫️ Strategic content focused on increasing visibility, engagement, and bookings
From there, we crafted and executed a social media presence that highlighted the cabins’ unique features, nearby attractions, seasonal experiences, and the feeling guests are searching for when planning a getaway. 🏡☕️🌲🛶
The goal wasn’t just to show a cabin...
It was to create a complete content ecosystem that could be used across Airbnb listings, social media, advertising, websites, and future marketing efforts while giving the brand a recognizable personality and voice.
The best part? It's just the beginning!! With more cabins on the way, I’m so excited to continue helping Cabin Creek Co. grow their brand, expand their reach, and create a presence that feels just as inviting online as their properties do in person.
One of my fave things is combining strategy, branding, photography, video, drone content, and storytelling to help businesses stand out, connect with the right audience, and grow their brand!
