07/18/2014
Well Mr. Cook, if you would actually work with the enterprise to ease deployment, provisioning and security woes... This "concept" might actually be feasible.
It takes a considerable amount of time and resources just to deploy an iDevice to enterprise Users. Apple Enterprise hasn't come up with any real, efficient solutions to provision for both corp and BYOD devices. The enterprise has to conform to your models for deployment and management instead of cooperation or coordination.
How do you expect to have the corporate workforce utilize their devices for 80-90% of their work usage?
You and IBM can develop all the apps you want but if IT is unable to place your devices into the hands of the workers, no one (in the enterprise) can use them...
We’d heard back in 2012 that Apple CEO Tim Cook spent 80-90 percent of his time on an iPad, but the WSJ reports today that Cook thinks that’s the way it should be for all of us – and he believes the partnership with IBM can help make that vision a reality.“There’s no reason why everyone shouldn’t be like that. Imagine enterprise apps being as simple as the consumer apps that we’ve all gotten used to. That’s the way it should be” …The plan is to collaborate on developing workplace apps that provide a friendly front-end (provided by Apple) to big-data analytics (provided by IBM).Apple and IBM said the ambition is to reimagine how people work by connecting securely the insights gleaned from big data analytics with an easy-to-use app on smartphones and tablets that consumers are familiar with.IBM Chief Executive Virginia Rometty said Apple engineers are able “to take the complex and render it simple.”The two companies intend to create more than 100 apps together, with the first of them available in the fall. As an example of the value of packaging sophisticated analytics data into an easy-to-understand front-end, Rometty said that one of the first apps launched would be aimed at airlines.One of the first apps under the new initiative helps airline pilots determine the appropriate amount of fuel to carry on a flight. This requires not only crunching data but presenting it in an easy-to-understand way on the pilot’s tablet computer.We’ve already seen a flurry of airlines, including American, United, BBA and Jet Blue using iPads on the flight-deck, making this app a logical next step.Cook said he could see a day when “everyone in every enterprise” has an iPad. The vision may be exaggerated, and I’m sure app developers would have some views on the practicalities of doing 80 percent of their work on iPads, but it does tend to underline my view that Apple has big expectations of the partnership.
