Bad B Marketing

Bad B Marketing We're an outsourced marketing department for 6 and 7-figure business owners who are tired of agencies that talk a big game and disappear on delivery.

We bring real strategy, straight talk, and a team that treats your budget like it's our own.

07/15/2026

Here’s something that drives me insane:

Businesses paying for “social media strategy” that is really just X number of posts a week, random holidays, and the same Canva template with a different logo slapped on it.

A real strategy should answer three questions:

Why this topic?
Why this format?
What is it supposed to produce?

If nobody can answer that, the content calendar is just busywork with analytics attached.

I’m talking about this “post and pray” problem, plus six other patterns I keep finding in small business marketing audits, at my July 15 webinar.

Save your spot here:
https://www.badbmarketing.com/webinars/100-marketing-audits-7-problems

07/14/2026

Too many business owners are being asked to trust marketing they cannot clearly evaluate.
And that needs to change.

On July 15, I’m walking through the seven patterns I see most often in small business marketing audits -and the questions that help you uncover what is really going on.

→ Save your spot here:
https://www.badbmarketing.com/webinars/100-marketing-audits-7-problems

07/13/2026

Marketing takes time, time to build momentum - something I say to every business owner I work with.

And if you ask my clients, you’ll hear the exact same thing.

But when the foundation is wrong and the strategy simply isn’t there, waiting longer often means spending more time and more money repeating the same problems.

So after reviewing 100+ small businesses and their marketing, I keep seeing the same seven patterns show up again and again.

And on July 15, I’m breaking those seven problems down:
🎯 100 Marketing Audits. The Same 7 Problems. Here’s What Nobody Is Telling You.
📅 Wednesday, July 15 | 11 AM Central / 12 PM Eastern

→ Save your spot:
https://www.badbmarketing.com/webinars/100-marketing-audits-7-problems

07/10/2026

You didn’t start your business to become a marketing expert.
But somewhere along the way, marketing became your problem.

So now you're paying for something you don't understand, get reports you can't read, and try so hard to ignore that gut feeling that the numbers aren’t telling you the full story.

But the thing is, that feeling is often worth listening to.
So I’m here to help.

On July 15, I’m breaking down the seven problems I see repeatedly in small business marketing audits and showing you how to get a clearer picture of what is actually happening.

→ Save your spot:
https://www.badbmarketing.com/webinars/100-marketing-audits-7-problems

03/10/2026

One of the first things I say to founders when they ask about marketing is:
“Take a breath.”

Because most business owners come into marketing feeling like they have to be everywhere.

LinkedIn.
Instagram.
TikTok.
Pinterest.
Blogs.
Email.
Ads.

And suddenly marketing feels like a full-time job before it even starts.

But the first real question isn’t:
“What platform should I use?”

The first question is:
Where do your customers actually spend time?

If you're a B2B company, your buyers probably aren’t on TikTok or Pinterest looking for vendors.

They might be on there watching cooking videos or paint color ideas.
But they’re not there trying to solve a business problem.

They might be on LinkedIn.

So start there.

Marketing works much better when you start where your customer already lives instead of trying to be everywhere at once.

In my conversation with Kerry Guard on the Back On T-R-A-C-K podcast, we talked about this idea along with:
• Why “post and pray” marketing doesn’t work
• The tension between sales and marketing teams
• Why vanity metrics get misunderstood
• How marketing actually becomes a growth engine

If you're a founder trying to figure out where marketing should fit in your business, you might enjoy the conversation.
🎧 Listen to the full episode here: https://open.spotify.com/episode/6a1E1VOkRl5IryxFyzqYuM?si=67d3ac416b60487d

Curious how other founders decided where to focus their marketing first.

Preserving a business at all costs usually costs the owner first.Second-gen owners are often told—explicitly or implicit...
02/10/2026

Preserving a business at all costs usually costs the owner first.

Second-gen owners are often told—explicitly or implicitly—that their job is to “protect what was built.”
Keep it running. Don’t break what works. Don’t rock the boat.

That sounds responsible.
It’s also incomplete.

What gets lost in that framing is this:
a business that survives multiple generations has to change.

Preservation without redesign turns into stagnation.
And stagnation doesn’t show up as failure right away.
It shows up as weight.

Weight the owner carries.
Weight no one names.

Most second-gen owners aren’t trying to erase the past.
They’re trying to make the business workable in the present.

The tension comes from confusing values with methods.

Values are worth protecting.
Methods are allowed to evolve.

The generation before you operated in a different context:
different markets, different expectations, different costs to their health and family life.

Respecting that doesn’t mean repeating it.

If the only way the business works is by demanding the same sacrifices indefinitely, it isn’t sustainable—it’s fragile.

Longevity isn’t about preservation.
It’s about adaptation.

And the work of this phase is deciding what gets carried forward—and what gets redesigned with intention.

—

I’m Robyn — I work with business owners navigating legacy, transition, and sustainable leadership.

Before the week starts, ask yourself:What version of leadership did I inherit?What version am I responsible for building...
02/08/2026

Before the week starts, ask yourself:

What version of leadership did I inherit?
What version am I responsible for building?
What deserves to come forward — and what can be retired with respect?

You don’t need to reject the past to move forward.
You just need to decide what comes with you.

—

I’m Robyn.

Address

1408 Strong Avenue, Ste 6
Stevens Point, WI
54481

Telephone

+12038839290

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