04/24/2026
📊 How much does a vehicle wrap actually make you?
We broke it down with real numbers — and the math is pretty hard to argue with.
A wrapped van in the Boston metro generates somewhere between 30,000 and 70,000 impressions every single day. At roughly $0.77 per 1,000 impressions, that's a fraction of what you'd pay for Google Ads, radio, or a billboard — and your truck is already on the road anyway.
One-time cost. Five to seven years of advertising. No monthly bill.
We put together a full breakdown on the blog — cost-per-impression comparisons, how wrap cost stacks up over time, and why a lot of Boston contractors are realizing their truck is their most underutilized marketing asset.
Worth a read if you've been on the fence about getting your vehicle wrapped.
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