04/20/2022
Just got an email from reminding their subscribers that they can control what they see in their inbox. 🙌🙌
The message centered around Mother's Day - with Canva understanding that might be hard for some to recieve messages on that topic - they allowed them to change their prefrences right in the email.
This is just another example of why email marketing is a fantastic way for small businesses to get to know their subscribers better and then be able to give them the content they WANT, which will lead to more brand loyalty and conversions!
But it also serves as a great reminder to all of us that WE CAN CONTROL OUR EMAIL! It may take a little bit of clean up, but if email marketing is done right, those emails should only bring you joy, knowledge, a deal to your favorite store, etc. Change your preferences or unsubscribe to the ones that are not bringing you those things!