01/10/2021
I don't normally do this but I just read the REALEST email message I have seen in a while. I am sharing because I believe someone needs to see this. I hope this adds value. Thanks Ben, you are a BEAST!!!!
Preaching the Sermon of Shame
Inbox
Ben Settle via aweber.com
6:46 PM (53 minutes ago)
to me
A while back, I heard from a bloke who was down on his luck, couldn't afford a pot to wiz in or a window to throw it out, and was truly in dire straits, and had to cancel his “Email Players” subscription.
When he went on about how it’s weak for him to complain, etc, I had to agree.
In fact, in a rare instance where I reply to such things, I said:
“Yes, you are literally complaining about milk money”
(Just a few bucks per day)
To which he replied yes he was spending milk money, and had to go on public assistance. And, how my making him feel “guilty” about it wasn’t helping.
But, the lad was wrong.
I wasn't trying to make him feel guilty.
I was BENevolently shaming him.
His thinking he should even be in business at all when he can't use the info to wrangle up a few dollars per day — even a bum crapping on the streets of San Francisco while rattling a paper cup of change can do — is the whole point.
A lot of these guys don't need a so-called business.
They need to go get a job.
And, yes, get their financial house in order.
Fact is, he was not a business man any more than I was in 1998 when I got into MLM and went into debt each month to pay for the $100 minimum order I had to do to qualify to be in a comp plan I was not bold, confident, or wise enough to even take advantage of at the time.
Best thing that could have happened to me back then is for someone to take my naive self aside and say:
“You are over $50k in debt. Your brakes on your car are shot and could kill you any day now... you are literally in a lawsuit with one of the most powerful car companies in America without a snowball’s chance of winning while barely able to pay rent, you are so broke you live in a $200/month office you are ashamed to tell anyone about, and instead of working part time duplicating videos and trying to play business on the side, you should get another part time job, or even a full time job plus your part time job, and get your s**t together and then do the business thing later, using the resources you have, and taking it seriously instead of dipping your pinkie toe into it like a little poser.”
But nobody told me that.
Nobody shamed me about that, unfortunately.
Thus, I do this now as a free service to people who don't ask for it...
Anyway, here’s the punchline:
If you are running around buying info products (like Email Players, for example) clearly intended only for established businesses with an offer and list, but don't have a regular secure income... or if you don’t have a budget and some cash to invest in a defined business, or if you literally are in a spot where you are seriously contemplating choosing between feeding yourself or your family or investing in one of my or anyone else’s products... you simply aren’t a business person yet. You're an opportunity-seeker at best, and a contemptible new product ju**ie who buys things purely for the dopamine drip (yes, this is a real phenomenon) buying new products rewards your brain with at worst.
Just admit it to yourself, it’s okay.
And, by admitting as such you will begin making better long term decisions.
It doesn’t mean you can’t have a business pursuit later.
But, get your house in order, first. Work multiple jobs, dig ditches, do whatever you have to do. If you’re not willing to do that for your dream of having a business then that speaks volumes about whether you really want to have a one and are willing to do what it takes to have it.
If that describes you:
Think through your decisions carefully.
Stop reacting to every offer (including mine) that comes your way.
And have a plan, follow it, work on it diligently, and if you can’t afford it, you don’t need it.
End of Sermon of Shame.
Also, one more thing:
Rich or po’, you can access the 30+ hours of content in my mobile app at any time.
If you’re in a bind, I suggest this new one I just put up today:
https://learnistic.me/b3hz
Ben Settle
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