Royle Printing

06/02/2026

Print in motion.

Watch Traverse, Northern Michigan’s Magazine come to life—where every page captures the spirit of life up north.

06/01/2026

Two weeks since groundbreaking—and we’re off to a strong start!

Exciting to see the early progress on our 175,000 sq. ft. expansion at our Success Way facility.

This project is all about growing our capabilities, investing in our team, and continuing to serve our customers at the highest level.

More to come as we keep building!

05/29/2026

“Saving” on direct mail might actually be costing you more.

When mail feels cheap—lighter paper, smaller formats, stripped-down design—it gets ignored. And if it’s ignored, it’s not working.

The real metric isn’t cost per piece… It’s the cost per response.

Smart marketers aren’t just cutting costs—they’re investing where it drives results:
✔️ Better paper & print quality
✔️ Formats that stand out
✔️ More intentional targeting

Because the most effective mail isn’t the cheapest—it’s the one that gets noticed.

Read More: https://www.piworld.com/post/why-cheap-direct-mail-is-costing-you-more-than-you-think/

Everyone wants to save money on direct mail, but cutting costs may be the reason performance is suffering. Here's why.

05/28/2026

Print magazines aren’t dying—they’re evolving.

New thinking from Voices Media highlights a major shift: print is no longer mass media… it’s becoming premium media.

Today’s opportunity isn’t scale—it’s connection:
Highly engaged niche audiences
Longer lifetime value from loyal readers
Premium products people actually keep, display, and share

The takeaway?
Stop treating print like a volume play—and start treating it like a brand experience.

Read More:https://voices.media/the-opportunities-in-print-magazine-publishing/

This is the best time in decades to take advantage of a revived interest in printed magazines. How you make the most of the print opportunity will depend on the markets you work in. As part of our report into the Print Revival, Peter Houston takes a ...

05/26/2026

Ink on press. Ideas in motion.
From file to finish, this is where print comes to life—precision, speed, and craftsmanship all working together. There’s nothing quite like seeing it roll.

05/25/2026

This Memorial Day, we pause to remember and honor the brave men and women who made the ultimate sacrifice for our country.

In observance of the holiday, Royle will be closed as we take time to reflect and pay our respects. We will resume normal business hours tomorrow, May 26th. Wishing everyone a safe and meaningful Memorial Day.

05/22/2026

We’re heading to the Fraternity Communications Association Annual Conference.

Excited to be part of the 2026 FCA Conference in Louisville, connecting with industry leaders, sharing ideas, and showcasing the power of print. From strategy to ex*****on, we’re looking forward to the conversations (and collaborations) ahead.

If you’ll be there May 27–29, be sure to stop by and say hello👋

05/21/2026

Print vs. digital? It’s not a competition—it’s a strategy.

New insights from Axios highlight how AARP is proving the two can work better together.

90%+ of adults 50+ own smartphones
Nearly 75% are on social media

Yet AARP still produces one of the largest magazines in circulation. Why? Because meeting your audience where they aremeans embracing both channels—not choosing one.

The takeaway: the smartest marketing strategies aren’t digital-only or print-only—they’re integrated.

Read More: https://www.axios.com/2026/04/09/aarp-print-digital-coexist-seniors

Senior citizens are increasingly online, forcing AARP, a media behemoth in its own right, to rethink how it reaches its members.

05/19/2026

We dig print… and the future is looking BIG.

Following our recent groundbreaking, we’re excited to officially kick off the next chapter at Royle. This expansion is more than just square footage—it’s a commitment to innovation, growth, and continuing to deliver the quality and service our customers count on.

From shovels in the ground to what’s ahead, this moment marks a major step forward for our team, our partners, and the print industry as a whole.

Check out the full story here: https://www.royle.com/blog/gh0xab9pcc4ulc8kq1186f3ndbox44

Video Credit: By Design

05/15/2026

Hosted by the Great Lakes Graphics Association, the GLGA Awards celebrate the very best in print across the Midwest—recognizing outstanding craftsmanship, innovation, and ex*****on in our industry.

We’re proud to share that Clemson was recognized with Best of Division in the Diecuts, Pop-Ups, Unique Folds & Involvement Devices category, an incredible example of creative print at its best.

We’re also honored to have Huntin' Fool and Olivet recognized with Awards of Excellence.

These achievements reflect the collaboration, detail, and dedication that go into every piece we produce.

Read More: https://www.royle.com/blog/2025-graphic-excellence-awards-er66t