National Consumer Panel (NCP)

National Consumer Panel (NCP) Share your shopping habits and opinions with NCP -- and earn rewards! We are a market research panel that focuses on measuring consumer attitudes and behavior.

National Consumer Panel At A Glance
The National Consumer Panel (NCP) is a joint venture between NielsenIQ and IRi – the two leading consumer insight providers in the United States.

Panel Members: Capture your favorite moments and bring them to life with the sleek Canon IVY 2 Mini Photo Printer. It’s ...
11/05/2025

Panel Members: Capture your favorite moments and bring them to life with the sleek Canon IVY 2 Mini Photo Printer. It’s one of this month’s Pick N’ Win prizes! An entry for this prize is 100 reward points.

Enter the Pick N’ Win Sweepstakes in the NCPMobile app or on the panel member website for a chance to win this prize or any of the other prizes offered this month.

Good Luck!

🔷 NCP INSTANT POLL 🔷Which apple dessert do you like the most?🔵 Apple pie🟢 Apple cobbler/crisp🟠 Apple turnover🔴 OtherLet ...
11/05/2025

🔷 NCP INSTANT POLL 🔷

Which apple dessert do you like the most?

🔵 Apple pie
🟢 Apple cobbler/crisp
🟠 Apple turnover
🔴 Other

Let us know in the comments!

If you buy mushrooms on a regular basis, what type(s) do you buy most of the time?
11/04/2025

If you buy mushrooms on a regular basis, what type(s) do you buy most of the time?

🔹NCP TIP OF THE WEEK🔹How can you make your opinions heard and earn extra reward points? Answer any surveys you receive!F...
11/04/2025

🔹NCP TIP OF THE WEEK🔹

How can you make your opinions heard and earn extra reward points? Answer any surveys you receive!

From time to time, you may be invited to share your opinions on a variety of topics — from your shopping habits to product preferences and more. Each survey you complete earns you bonus reward points or an entry into our monthly survey sweepstakes (on select surveys) -- a simple way to boost your rewards!

If you’re sent a survey, you'll find it in the Surveys section in the NCPMobile app. You may also receive a survey invitation by email that contains the survey link.

Be sure to check for surveys regularly and respond by the date indicated. Questions? Let us know in the comments!

Panel Members: November's Pick N' Win brings a bounty of great prizes! This month's prize selection includes:Canon IVY 2...
11/03/2025

Panel Members: November's Pick N' Win brings a bounty of great prizes!

This month's prize selection includes:
Canon IVY 2 Mini Photo Printer
Ninja Foodi FlexBasket Air Fryer
Dyson Humdinger Handheld Cordless Vacuum
Supersonic 24" Windows All-in-One Desktop Computer
Sony PS5 - Call of Duty: Black Ops 6 Bundle
Milwaukee Tools M18 2-Gallon Wet/Dry Vacuum
And more!

You can enter Pick N' Win in the NCPMobile app or on the panel member website.

This month's sweepstakes ends on November 27, 2025. Good Luck!

Panel members: you may experience some slowness/delays when accessing our app or logging into our panel member website. ...
11/03/2025

Panel members: you may experience some slowness/delays when accessing our app or logging into our panel member website. We are addressing the issue now. Thanks!

If you like candy apples, caramel apples (or both), do you make your own or buy them already made? And, are there any sp...
11/03/2025

If you like candy apples, caramel apples (or both), do you make your own or buy them already made? And, are there any special toppings you like on them?

What's your favorite purchase of the week? Don't forget to scan a shopping trip this week to earn your reward points!
11/01/2025

What's your favorite purchase of the week?

Don't forget to scan a shopping trip this week to earn your reward points!

10/31/2025

Our Panel Support Center will be closing early tonight (October 31st) at 7pm ET.

Happy Halloween from NCP! What's your favorite type of Halloween candy?
10/31/2025

Happy Halloween from NCP!

What's your favorite type of Halloween candy?

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Our Story

The National Consumer Panel is an operational joint venture between the two leading longitudinal consumer insights providers in the United States – IRi and Nielsen. By recruiting, incenting, and equipping a representative sample of U.S. consumers with handheld scanning devices as well as alternative methods of data collection, the National Consumer Panel provides the highest quality, actionable consumer data to support the needs of both IRi and Nielsen. This consumer data is the raw material that powers the insights and solutions that IRi and Nielsen individually delivers to their respective clients. The National Consumer Panel’s team is dedicated to enabling IRi and Nielsen to help their respective clients discover opportunity and compete more effectively. NCP aims to exceed its customers’ expectations, and to deliver superior products and services. NCP’s Mission: To provide IRi and Nielsen with the most complete view into consumers’ purchase and attitudinal behavior in the U.S. market. NCP’s Values: To be trustworthy, unbiased, collaborative, insightful, and passionate in everything we do.