Team Services Marketing & Promotion

09/20/2020

TEAM INNOVATIONS-INDUSTRY FIRSTS

09/17/2020

Yes, Waterworld was an epic flop, but when Universal charged us with marketing it for PPV, we bundled it with the hit Apollo 13. Apollo 13 was one of the industry's FIRST sponsored PPV promotions and TEAM was thrilled to bring NASA and Microsoft to the table to underwrite our promotion!

What’s often seen as cinema’s biggest flop has plenty of admirers – and it’s had a real impact on mainstream views of climate change, writes Gregory Wakeman.

08/07/2020

STUDIOS CAN NOW OWN MOVIE THEATERS FOLLOWING JUDGE'S RULING.
Netflix, Apple, Amazon will likely be the buyers.

Studios can now own movie theaters after a federal judge approved the Justice Department's effort to do away with the Paramount Consent Decrees of 1948.

06/09/2020

As a very prolific writer/producer for decades, I am in AWE of The Lincoln Project (Conservative Republicans) and their extraordinary ability to spin out devastatingly effective ads against Trump almost daily. Very impressive.

📺 Donald Trump, the American people are speaking directly to you with a simple message: It’s time to start packing your bags.

06/02/2020

05/28/2020

Having worked with Joe Rogan for years when TEAM re-launched the UFC, I can absolutely understand why he resonates so widely and deeply with so many. Time will tell if Spotify's $100million exclusive deal with Rogan will pay off.

Talking to the podcasting king about his monster Spotify deal.

04/29/2020

AMC stating they will no longer carry Universal movies in their theaters is an empty threat. Other studios like Disney are already on this digital first window train and they will not be bullied by a long-standing tradition of first window theatrical release that was already becoming outdated. This crisis only accelerated the inevitable.

After the success of "Trolls World Tour," NBCUniversal CEO Jeff Shell said that movies would be released in theaters and on digital in the future.

01/02/2020

"It's Not TV. It's HBO"

The finest and most innovative content in this decade, and the one before, was produced under Richard's leadership.
Wishing him great success and FUN running his own "little PT boat".

Ten months after he chafed under AT&T’s takeover of the network, he reboots himself as a producer in a five-year deal with Apple TV Plus.

12/13/2019

Our former long-time client, Hugh Hefner, is rolling over in his grave or ranting wherever he is.

The stakes are lot bigger than they might seem.

11/24/2019

Ronald Hoffman

11/15/2019

This is the window of my 92 year old local FLORIST, promoting the sale of CBD oils, pet products, gummies, body wash, shampoo, hair conditioner, chocolate, coffee, tea, bath balms, night syrup and lotions.

He has NO clue what he's selling (couldn't even explain what CBD is or does) or the efficacy of the products. But his son told him to do it because they could make a lot of money.

He's such a lovely man I didn't have the heart to explain the dangers of what he might be selling to his customers. So I smiled, paid for my flowers and wished him a nice weekend.

Following the CBD market very closely, I recently digested a 40-page research report that identifies the huge number of CBD sellers online and in stores that are in gross NON-COMPLIANCE with any acceptable standards. Their products and labels are fraudulent and ineffective, if not often dangerous.

This is why CBD desperately needs clear FDA/USDA/FTC regulation and dedication to enforcement. These regulations are being stalled and pressure is mounting. Growing, processing, distribution and quality standards MUST be established in an industry best described right now as the "Wild Wild West".

As an expert in "building brands with baggage" I am determined to help the good actors provide the industry and consumers with the tools they need to maximize the potential of CBD, while calling out the increasing plethora of scam products flooding the market, and their dangers.

Otherwise, this industry brimming with potential gets sidelined FAST.

11/07/2019

I suppose this amuses me because I started building and branding cable networks in the mid-80's. (I was VERY young lol).

Everyone believed "if you build it they will come".

They did, but despite billions spent on branding, it was ultimately specific CONTENT-not the network that delivered it that was the driver of success in a sea of hundreds of basic cable channels and only a meaningful handful of PREMIUM networks that so many were willing to pay extra for.

EXCEPT— for two networks with brands that transcended even it's own content.

DISNEY and HBO. One "must-have" network for kids, one for adults.

Now here we are, decades later, with essentially the same issue. Who will win the streaming wars? Netflix, Amazon, Hulu, Disney, Apple, AT&T (HBO), CBS, NBC etc, etc,etc.

Well let's see.

NETFLIX is a platform of "variety content".
Not a TV brand.

AMAZON is a platform of "variety content".
Not a TV brand.

HULU is a platform for Handmaid's Tale.
Not a TV brand-until Disney transforms it.

CBS, NBC, et al- Platforms. Name a show you'll pay for. Now name one you watch by network name.
Not a TV Brand.

APPLE IS a BRAND-but a hardware one.
Not a TV brand.

DISNEY is an ICONIC TV brand, loved and trusted.

HBO is an ICONIC TV brand, loved and valued.

So, we're right back where we started EXCEPT, we're not.

Everyone who wants HBO content-already has it. HBO Max is going to be a very tough sell and very heavy lift for AT&T. Especially as the potential for International is limited.

Everyone who wants Disney content has been buying DVDs expensive down loads for years, and NOW has access to their enormous library for $6.99/month or $70/year. And, with the kind of high value vertical integration Disney can and will offer to maximize acquisition and minimize churn, this is a no brainer.

Thus, if one brand will win the streaming wars, it's Disney-hands down.

Not only do competing platforms have to secure the best content but they also have to ensure viewers attribute that content to their platform and not any other.