Sarah Cole - Social Media

03/18/2026

In this newsletter we talk about prompts and why we sometimes end up sounding like every other person on the internet when we use AI and how we can change that - https://mailchi.mp/b7ba0f3062eb/a-marketing-shift-ive-seen-before-and-a-helpful-ai-exercise-17445949

03/15/2026

I adopted AI out of survival. I knew it wasn't going away and in my line of work it was probably going to takeover. I had to be proactive, but it didn't come without major concerns having done a lot of research about AI's use of water and electricity.

I eventually would come to switch from ChatGPT to Claude because of this concern and Anthropic's attempt at finding ways of improving its impact on the environment. I mean this issue would wake me up at 4:30 in the morning because I was that impacted by what I read about the water usage. I knew there had to be better ways. I still believe there are better ways and I think if any company will find them it will be Anthropic.

This is also a reason why you should be intentional when using AI. Use good prompting because the back and forth is what uses up the electricity which causes the use of water to cool the machines down.

In water stressed areas Anthropic (the creator of Claude) pays attention to the water usage and in areas where the grid is stressed they pay attention to the power being stressed. It all matters. So don't ignore prompts that you might be able to use which people are either selling or offering for free because those prompts will get you from point A to point B much faster using less energy and less time.

Anthropic pledges to cover electricity costs from its AI data centres, setting a potential new standard for tech sector responsibility

03/14/2026

Good morning, everyone! Please feel free to share this! I'm serious when I say this is FREE! Don't be shy!! I do hope you'll use it. It's totally to help you with a pain point that I've witnessed realtors experience in their workflow over the years I've worked with them. I only hope it helps. Have a great weekend!!

03/13/2026

Happy Friday, everyone! 🎉

I've been part of the real estate community since 2010 — and today I want to give something back.

Let's be honest. Times are tough right now. For me, for you, for all of us. So instead of asking for anything today, I just want to help.
One of the hardest parts of a Realtor's job right now — and there are plenty — is the pricing conversation. Whether it's setting
expectations before the listing goes live or having to sit down and explain why the number needs to come down, that conversation is stressful. And it isn't the house's fault. The market just does what it does.

So I built a free tool that helps you prepare for it.
You'll get a plain-language market summary your seller can actually understand, a talking points sheet to review before the meeting, and a full conversation script with objection handling built in. Powered by Claude AI. Takes about 2 minutes to use.

No signup. No credit card. Completely free — and I plan to keep it that way for as long as I possibly can.

Visit my services page and hit the button to try it. 👇
🔗 aiedgeforrealtors.com/services

03/11/2026

One Facebook ad. One targeted buyer analysis. One direct showing.
That's what happened when Linda Hall of The Linda Hall Team at Century 21 First Choice let me build a buyer strategy for one of her listings.

If you have a listing that needs a marketing refresh or one you want to hit the ground running this is exactly what I built this service for.

A Buyer analysis + custom Facebook ad, plus a marketing strategy outline with customized hashtags, captions, who to target, what platforms and more. It's a report that will get you from day 1 to day 30. Link in the comment section.

I have 2 plans. The first one I send you and you set the ad up in your meta account and the second plan you have me set it up in your meta account. I'll take care of the whole thing. You just have to give me access. This is my wheelhouse and it's my passion. I've been doing this since 2010 and Linda has been with me for 8 almost 9 years now. Reach out to her if you want to know what she thinks of my work.

03/02/2026

📍 AI Compliance Matters for Real Estate Marketing

As AI tools become widespread in marketing and content creation, regulators are paying attention. New rules are emerging around disclosure for AI-edited listing photos — transparency and trust matter now more than ever.

👉 Read more: https://www.realestatelawjournal.com/california-ai-photo-disclosure/

03/02/2026

Happy Monday!! Hope you are having a good start to a new week!

I worked yesterday on something that I thought might be helpful to those who might have tried using AI for but thought it was really generic sounding, which is true because it can be.

To avoid this you really have to play with what you are putting into the AI which is the prompt and that takes time. One thing I know after working with my clients in real estate is they don't have a lot of time, especially in real estate in the Spring WHEN THE MORTGAGE RATES HAVE DROPPED BELOW 6 PERCENT!!

So I created a simple guide with 25 structured prompts designed specifically for you. Each one quickly walks you through what information you need to give the AI and the prompt that will give you the best result.

This is all about time. Putting more time on your plate and replacing the mundane jobs so you can jump into this hot market that's approaching!

You can find it here:
https://socialproai.gumroad.com/l/zpesck

I WISH YOU ALL PROSPERITY THIS SPRINGTIME!!

🟢 FULL PRODUCT DESCRIPTIONAI can be a powerful tool for real estate agents.But most of the time, the results feel vague, repetitive, or overly polished in a way that doesn’t feel natural.That usually isn’t the AI’s fault.It’s the input.QuickStart Realtor AI Prompts was created to help age...

02/27/2026

If this feels repetitive to you, it’s probably still new to them.

Trust comes from seeing the same calm presence over time.

Consistency matters more than creativity.
https://socialpro-ai.com

02/27/2026

📍 AI Adoption + Real Estate Market Impact

AI is shaping entire market sectors. From automation tools agents use daily to industry-wide shifts in commercial real estate demand driven by data-center growth, the tech is influencing how real estate gets bought, sold, and valued.

👉 Full story: https://www.commercialobserver.com/ai-driven-real-estate-market-trends/

02/26/2026

Creating listing marketing used to take hours.
Now it takes minutes.

AI can generate:
• Listing descriptions
• Social media posts
• Email campaigns
• Video scripts

All from basic listing information.

This doesn’t eliminate the need for strategy.

It makes strategy more important.

Because when everyone can produce content instantly, differentiation comes from positioning not production.

02/25/2026

This isn’t marketing.

It’s maintenance.

The same way you stay in touch without always asking for business.

SocialPro AI helps make that easier.
https://socialpro-ai.com

02/25/2026

📍 AI-Powered Tools Expanding Into Property Ops

The real estate tech world is expanding — new AI-driven platforms are helping with property maintenance, renovation scheduling, and even mortgage workflows, leveling the playing field for agents and smaller property managers.

👉 Learn more: https://www.proptechnews.com/ai-tools-for-property-ops-2026

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