Steve Hunsaker

Steve Hunsaker Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Steve Hunsaker, Business consultant, 1900 Commerce St, Tacoma, WA.

08/31/2026

If you look at your schedule Sunday night and next week has two jobs booked…

You have a demand problem and that’s the only constraint you need to focus on.

Stop worrying about the second truck.

Stop hiring people you don’t have work for.

Stop building systems for volume that doesn’t exist yet.

You need more jobs.

That means your attention should be on things that create demand:

Ads.
Speed to lead.
Google Maps.
Yard signs.
Organic content.
Referral programs.

Look at your to-do list and ask one question:
Does this help put more jobs on the calendar right now?

If the answer is no, it probably shouldn’t be your priority this week.

Stop solving future problems.

Fix the bottleneck that’s actually costing you money today.

08/30/2026

Simon, How you doin mate?

Absolutely ridiculous. Also impossible to ignore.

That’s a pattern interrupt.

The goal isn’t to copy this exact line. The goal is to understand why it worked.

He heard something he had never heard before, so instead of immediately trying to get off the phone… He stayed engaged.

That matters in cold calling, ads, content, literally anything where you’re fighting for attention.

If your opener sounds exactly like everybody else’s, you’re giving people permission to tune you out.

Different gets attention. Attention gets you the next 10 seconds.

And sometimes that’s all you need.

08/29/2026

Spent this week in Orlando at The Huge Convention and this one was a good one.

This was the first year we brought our own booth for Home Service Accelerator, and it was awesome getting to talk so many home service owners face to face.

The booth stayed busy.

The conversations were great.

And was super grateful to have my speaking session completely packed.

I don’t take that lightly.

A few years ago, I was just another guy trying to figure this stuff out inside my own home service businesses.

Now we get to travel around the country, share what’s worked, what hasn’t, and hopefully help other owners avoid some of the expensive mistakes I made along the way.

Huge thank you to everyone who came by the booth, packed into the speaking session, or stopped me in the hallway to say what’s up.

The home service industry is full of some seriously good people.

Already looking forward to the next one.

08/28/2026

I canceled my Claude subscription.

This is after being on their max plan and probably telling 100 people to sign up. Why? Because I found something that works better for me right now. Codex.

That’s the game with AI.

I don’t care which company had the best product six months ago.

I don’t care which CEO I like more.

I don’t care which tool I’ve already spent months learning.

If something else is faster, makes fewer mistakes, and helps me get more done today…

I’m switching.

And three months from now? I might switch again.

The AI space is moving way too fast to get emotionally attached to a tool.

It’s a what-have-you-done-for-me-lately league.

Use the best product available right now.

Let the billion dollar AI companies fight for your loyalty.

You should be fighting for productivity.

You do not need to want a private equity exit to build a business private equity would want.That’s the entire point.Priv...
08/27/2026

You do not need to want a private equity exit to build a business private equity would want.

That’s the entire point.

Private equity doesn’t get excited because you post screenshots of your revenue.

They care about the actual machine underneath it.

Profit.

Consistent margins.

Clean books.

Diversified revenue.

Recurring revenue when possible.

And most importantly:

Can the business operate without you?

Because if you disappear for 30 days and sales stop, operations fall apart, and nobody knows what to do…

You didn’t build an asset.

You built yourself a really stressful job.

Build the company like somebody might write you a massive check for it someday.

Then if you never sell?

Cool.

You’re left owning a highly profitable business with clean numbers, systems, predictable revenue, and a team that doesn’t need you involved in every decision.

That’s still a pretty damn good outcome.

08/26/2026

My closers were busy running quotes all day, and I also had them setting their own appointments. So naturally, our lead-to-booked-appointment ratio started getting worse. That one broken step made the entire funnel look worse.

The fix was simple.

We added dedicated appointment setters whose only job was to get leads booked.

Now the closers could do what they were actually good at:

Closing.

This is why tracking matters. Most owners see fewer sales and immediately assume they need more leads.

Sometimes you don’t need more leads. You need to stop wasting the ones you already have.

Fix the broken stage.

Then scale.

08/25/2026

AI is incredible.

Until you automate something without thinking through what the automation might accidentally grab.

My mobile dog groomer clearly built an AI workflow that pulls customer photos from text messages and turns them into personalized mailers.

Cool idea.

Except the photo they pulled from my conversation was a picture of my dog’s skin rash.

So a few days later, a postcard showed up at my house with:

A giant photo of Petey’s rash.
Their branding.
And a QR code to book his next spa day.

Absolutely incredible.

Great company.

Terrible automation.

Most Ai automations still need human oversight.

08/24/2026

I thought our customer journey was dialed.

Automations were built.
Speed to lead was set up.
The office had a process.

Then I actually watched a customer go through it. Within three minutes, I found three massive holes.

Our quote form took too long to load.

My office was only calling leads once so anyone on Do Not Disturb never even saw the phone ring.

And we were asking for information across three separate text messages. Three separate chances for a busy prospect to ghost us.

None of these problems were complicated. They were just invisible to me because I was looking at the business from the backend every day. A few small fixes took about an hour. But at volume, tiny conversion improvements can be worth a stupid amount of money.

Secret shop your own business.

Click your own ads.
Fill out your own forms.
Answer your own calls.
Read your own texts.

You’ll probably find something that sucks.

Then fix it.

08/23/2026

I would never market like this. But you also can’t ignore why it worked.

This video had 46,000 likes. Because the first five seconds make you go:

“What the hell am I watching?”

That reaction matters.

People stop scrolling.

They keep watching.

They send it to their friends.

Now, I’m not saying you need to sell your soul and start doing insane stuff for attention.

But there’s a lesson here.

If the beginning of your video looks and sounds like every other contractor talking into an iPhone…

Why would anybody stop?

Your first five seconds have one job:

Earn the next five seconds.

You can hate the hook.

You can think it’s weird.

Attention first. Then you earn the right to deliver the message.

08/22/2026

Your CAC is too big.

I got the prescription💊💊💊

Address

1900 Commerce St
Tacoma, WA
98402

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