Steve Hunsaker

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Steve Hunsaker Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Steve Hunsaker, Business consultant, 1900 Commerce St, Tacoma, WA.

10/13/2026

If you want a different life, eventually you have to become a different version of yourself. The stuff you’re doing right now to get to six figures probably won’t be the same stuff that gets you to $500K. And the stuff that gets you to $500K probably won’t be the same stuff that gets you to $1M. But you don’t get to skip the steps.

You have to do the work.
Make the bad hires.
Hire the bad agency.
Screw up the marketing.
Learn from it.
Fix it.
Then level up.

That’s how the role changes. That’s how YOU change.

Everybody wants the millionaire outcome. Very few people want the years of reps that actually build the person capable of creating it.

You have to grind it out in the beginning.

If it was easy, everybody would do it.

10/12/2026

This video says the “hot chick” ad crushed the guy ad because the cost per lead was basically half.

Maybe.

But I’m not calling a winner yet.

They closed one job from each campaign. That is nowhere near enough data to say one creative is actually making the business more money. Because CPL is way down the list of metrics I care about.

I want to know:

Booking rate.
Close rate.
Average ticket.
Total revenue sold.
Customer acquisition cost.

If one ad gets cheaper leads but half of them are garbage submissions from dudes liking the girl…

Who cares?

Don’t optimize for the cheapest lead. Optimize for the most profitable customer.

10/11/2026

The internet has completely cooked people’s brains with top-line revenue.

A roofer doing $8M sounds massive.
A Christmas light company doing $1.1M sounds small.
A software company doing $500K sounds tiny.

Until you look at what actually matters... How much money is left over?

Different businesses have wildly different margins, labor needs, overhead, recurring revenue, customer acquisition costs, and complexity.

I know guys doing $1–2M who personally make more money than owners doing $10M+. So stop looking at some influencer’s revenue number and immediately deciding you’re behind.

You don’t know the margins.
You don’t know the debt.
You don’t know the payroll.
You don’t know what the owner actually takes home.

Top-line revenue is one number. The business underneath it is what actually matters.

10/10/2026

One of the fastest ways to waste hours interviewing bad candidates is making the job sound better than it actually is.

Gatlin McBride from MiNT Cleaning broke down a simple filter at our Operator to Owner panel. Tell them the truth up front.

It’s hot.
It’s cold.
The days can be long.
You might work 10 hours.
You need a license.
You need to lift ladders.
You actually have to work.

If that scares them off? Perfect. You just saved yourself a 45-minute interview.

Then if they make it through the screen and you actually like them, that’s when you pitch the opportunity.

Stop trying to convince everybody they want the job. Filter first.

10/09/2026

People saw my AI receptionist video and immediately went:

“Great… another job machines are going to take.”

Have you called customer support lately?

Good. Let the machines rip.

I’m not talking about replacing the receptionist who’s awesome with customers, brings energy every day, and actually cares.

Keep that person.

I’m talking about the revolving door position you refill every three months because the person answering the phone sounds like they hate their life and your customers.

AI isn’t coming for great employees.

It’s coming for bad customer experiences.

And I’m perfectly fine with that.

I used to blame the leads too.When I owned my junk removal business, I’d get pi**ed at the marketing agency and tell the...
10/08/2026

I used to blame the leads too.

When I owned my junk removal business, I’d get pi**ed at the marketing agency and tell them: “These leads suck.”

Looking back? The leads didn’t suck.

My process sucked.

A lead would come in on Saturday.
I’d call them once.
They wouldn’t answer.
And I’d mentally check the box like:
“Well, I responded fast.”
Then that person would literally never hear from me again :joy:

That is not speed to lead.
That is not follow-up.
And that definitely isn’t a scalable sales system.

A real system looks more like:

Lead comes in.
Someone gets alerted immediately.
Call happens.
No answer?
Text goes out.
Voicemail goes out.
Lead gets tracked inside a pipeline.

Your team knows exactly what stage they’re in and exactly what needs to happen next. And ideally, you’re using both humans AND software to make sure nothing falls through the cracks. Because if you’re manually pulling leads out of emails, spreadsheets, and random text notifications…

You don’t need more leads.

You need to stop wasting the ones you already paid for.

Before you dump another $5,000 into marketing, fix the hole in the boat.

Speed to lead. Follow-up. Pipeline. Process.

Dial those in first.

10/07/2026

AI receptionists are officially getting scary good.

I called to have someone look at a water softener at my house. The AI answered instantly, understood the problem, pulled my information, qualified me, gave me the service fee, found availability, and booked the appointment.

Start to finish: 3 minutes and 31 seconds.

No hold.
No voicemail.
No “someone will call you back.”

This is the best AI voice agent I’ve personally talked to.

If you own a home service business and your leads are still going unanswered because your office is busy… The excuse is disappearing fast.

10/06/2026

We shopped home service companies for two jobs at my house.

Three local companies.

Zero answered the phone. Zero sent an automated text after I submitted my information.

Then we called a private equity-backed company.

Their AI agent took me from initial call to booked appointment in under 3:30.

This isn’t “private equity good, local business bad.”

It’s a wake-up call.

You don’t need some insane AI system tomorrow.

But if someone calls, fills out your form, or you miss their call…

At least acknowledge that the lead exists.

You can’t complain about the big guys taking market share while ignoring the bare minimum.

Most people have goals. Very few people have actually done the math required to achieve them.“I want a $(fill in the bla...
10/05/2026

Most people have goals. Very few people have actually done the math required to achieve them.

“I want a $(fill in the blank) business.”

How much is that per month?
Per week?
Per day?
How many jobs?
How many leads?
How many salespeople?
How much capacity?

What are the actual inputs required to get there?

That mindset completely changed how I approached business. And that same framework works everywhere.

Business.
Fitness.
Money.
Content.

You take the ridiculous looking goal and break it into boring daily actions.

And every level requires you to stop doing things that had previously made you successful.

The game is simpler than people make it:

Do the math.
Control the inputs.
Fix the constraint.
Reinvent yourself.
Don’t eat all the profits.

Then do it again at the next level.

10/04/2026

One of the fastest ways to slow down a growing business is to start treating profit like personal spending account the second things start working.

The excess cash belongs back in the business.

Better people.
Better systems.
Better marketing.
Better fulfillment.
More capacity.

Sometimes reinvesting makes you less profitable temporarily.

You hire before you desperately need the person.
You spend money training them.
You make mistakes.
You build out departments.
You pull the rubber band back.

But eventually those specialists ramp up, the owner stops doing everything, and the business has way more capacity than it did before.

A lot of advice from guys running massive companies skips over this stage because they’re years removed from bootstrapping.

When you’re still building, every dollar matters.

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1900 Commerce St
Tacoma, WA
98402

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