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K+C creative Krissy + Claire help you launch effective funnels and beautiful (high-converting) websites. What makes them unique?

Learn the strategies that have helped them generate over $4 million in revenue in Krissy's book, Sell While You Sleep. Krissy Chin and Claire VanBemmelen are the dynamic sister duo who built a website in just 6 weeks, gained 4,000 paying members, and generated $100,000 in just 4 months! Now, with over $4 million in revenue and thousands of entrepreneurs served, they help others do the same. You get double the expertise, skill, and support. Krissy is the strategy powerhouse, focused on copy, marketing, sales, and automation, while Claire is the design genius, creating branding and websites that look incredible and convert visitors into action-takers. Krissy is also the author of Sell While You Sleep and the host of the Badass is the New Black podcast, where she shares tips on working less and earning more. Claire is a talented designer who teaches entrepreneurs the skills needed to create irresistible brands and websites. With over 16 years of combined experience, they’re your dream team to help you build an irresistible website and make money while you sleep so you can step into who you were meant to be.

Comment KNOWNATL for details on our upcoming events.Known Collective hosts Atlanta meetups and events for speakers, auth...
10/06/2026

Comment KNOWNATL for details on our upcoming events.

Known Collective hosts Atlanta meetups and events for speakers, authors, and founders ready to be Known!

If you are looking for a community of women who are dedicated to helping you become known and want to start getting featured in the media, this is the group for you!

We have two upcoming events in October and November

Comment KNOWNATL and I’ll send you the info on both events!

The goal with your website copy is to make it SUPER easy for someone to understand. When you are comparing two or more t...
09/30/2026

The goal with your website copy is to make it SUPER easy for someone to understand. When you are comparing two or more things (offers, subscriptions, memberships etc) you have an even bigger challenge. You need to make it super easy for them to see which option is better at a glance and right for them in as few words as possible!

If they can’t visually tell in second and then understand clearly in 2 more seconds, you’ve lost them and they won’t sign up.

This client used a dollar amount in the lower tier and a percentage in the higher tier, which makes it incredibly difficult to see at a glance, which option is actually better.

pick one or the other either lead with the dollars that they’ll be saving or lead with the percentage off, but it needs to be the same on all tier options. No mix and matching dollars and % on a single line item.

Make sure it’s clear what the savings actually is. If they get a special price on something next to it, you need to indicate what the savings is. And often times sharing the actual dollar amount as opposed to a percent can be more effective.

In the lower tier the client was offering $50 off ONE chemical peel. In the higher tier, she was offering 10% off of all treatments. However, this was a much worse deal for the chemical peel on the higher tier.

My recommendation is to keep the savings, the same on both tears, or give a better savings on the higher tier.

Check out the next slide to see how we separated the chemical peels and the skin treatments for a better deal on the premiere offer.

In addition to making the copy clear, it’s imperative that the design also helps someone see instantly what the difference is so they can make a decision quickly without having to try and figure out your options like a puzzle.

See the next slide for a before of another example

A glance this three tiered subscription chart is very hard to see what option is the best or to quickly decipher what you get in each plan. It takes a lot of concentration and studying to really determine what is best..

We renamed the plans so they sound small too large, added the pricing so they can instantly see which is smaller and which is bigger. We r

09/30/2026

Guess I’m the comments! - We are speaking at Alexa & April | For Women Speakers & Authors in October and so we are working on our stage talk! With two of us on stage, we are splitting the talk. Can you guess which script is Krissy’s and which is Claire’s? ;)

PS: if you are a speaker or author and want to be in the room with incredible people to support you selling more books and getting on more stages, come meet us in San Antonio on Oct 15-16!!!

09/27/2026

We 100% approve the FAFO method.
Thank you for this epic strategy. We are proof it works!

09/25/2026

Be very cautious when using AI! It’s costing you trust and sales.

There are two areas where this matters most.

In your copy and your design.

If you sound like AI or look like AI people wonder if what you are sharing or teaching is just coming from AI.

Because we know you need a GOOD website and you aren’t a pro writer, or designer like Claire and I, we created a Kit for you so you can have a professional website set up in ONE day that sounds like you, and looks like a professional website designer made it, without spending thousands :)

Comment KIT and I’ll send it over!

09/22/2026

If I wanted to sell more. Here is what I would do TODAY!
Comment KIT and I’ll send you our pre built AND designed one page website template that you can make your own!

09/16/2026

Your website is the only employee you can hire once and have work for you every single day. But it can’t do a good job if you don’t tell it what to do!

9 jobs it could have. What do you need yours to do?

That’s why we never build before we plan out its exact role and responsibilities!

Comment WIZARD and we’ll get you on a call for a website strategy and planning session.

09/14/2026

If you are building a website don’t do this!

Don’t just say oh everyone else has a home page, about page, service page, etc -

First determine if a website will help you achieve your biz goals.

1) identify your biz goal
2) identify any roadblocks preventing you from achieving that goal
3) determine if a website will help you overcome those roadblocks.

if you are struggling, remembering who to follow up with create an op page with an automated follow up process

If you are struggling to find time to communicate, what’s in your offer, who it’s for, how they get access etc then a sales page is gonna be your best asset

If you need an easier faster way to communicate, you’re speaking topics and get someone to book a call with you about speaking, then a speaker page is going to be your first priority.

please don’t wait until you have the clarity in the means to build a 10 page website.

Identify the most important page that will help save you the most time and achieve your goal and build it.

If you wanna access our one page website in a day, comment KIT and we’ll send it over!

09/03/2026

I always get nervous to send over my work for clients to review.

Writing in someone else’s voice isn’t ALWAYS easy but I have my tricks to make sure I nail it!

Not gonna lie, I’m loving writing this site because her personally is like, “I don’t care what everyone else is doing, I think that’s dumb, sorry not sorry, I’m gonna be honest because I know it will help you more,” kind of personality.

So I am just letting loose! Thank GOODNESS she is loving it!

Imagine if we all embraced the “I don’t give two effs” mindset a little more and just did things how WE wanted.

I’m here for it!

08/27/2026

Comment TOOL and I’ll send it over!
I was recently auditing my own book funnel and realized there are six opportunities MOST people are missing causing them to lose out on getting more paying clients from their book!

So I did what I do best and created a tool to help audit your own book funnel (even if you don’t think you have one) so you can see what’s missing, what to add, and how to fix it so more readers turn into paying clients and customers.

Comment TOOL and I’ll send it to you! (It’s totally free BTW)

Tag your author friends so they can do this too!

Address

462 Cedar Springs Hollow
Talking Rock, GA
30175

Opening Hours

Tuesday 9am - 2pm
Wednesday 9am - 2pm
Thursday 9am - 2pm

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