03/18/2026
Do your executives and your customers see the same organization? 9 out of 10 executives think loyalty has grown — but only 4 out of 10 customers agree. The fix is a three-step Customer Reality Audit: ask both sides the same questions, empower frontline employees to resolve issues on the spot, and learn to listen to the silence — because only 1 in 26 unhappy customers will ever tell you. Are you closing the perception gap or hoping it does not exist?