01/13/2026
After nearly 10 years in business, I’m excited to share that Allison Aubuchon Communications is now Buzz with Purpose — a name that reflects the work I love doing and the client missions behind it.
“Buzz with Purpose” should sound familiar. It’s been a guiding phrase and tagline in my work for years. While “buzz” in PR can sometimes feel noisy or hollow, what my clients and I create together is anything but. Our work is intentional and strategic — amplifying purpose-driven missions with thoughtful storytelling, advocacy, and creativity.
The bee icon (refreshed) remains front and center in our brand. Bees are small but mighty, nimble, collaborative, and great communicators — qualities I strive to bring to every partnership. I’m thrilled to share that the updated brand was brought to life by talented Tallahassee graphic designer Eric Thomas of Understory, whose work honors the company's foundation while giving us fresh energy for the future.
While our DBA name and visual identity may be changing, our core services remain the same, including strategic planning, graphic design, messaging, media advocacy and coalition-building. The refreshed look is now live at buzzwithpurpose.com -- hope you'll check it out!
Grateful for your friendship and partnership, and excited for what we’ll build together in the next chapter as Buzz with Purpose!
Sincerely,
Allison Aubuchon