in focUS apparel

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in focUS apparel Apparel, Embroidery, T-shirts, Uniforms, Screen Print, Promotional Items MISSION:

We take pride in always producing top quality products for our clients.
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ABOUT US:

At in focUS apparel we specialize in: design, print media, signs, vinyl, uniforms, apparel, screen printing, embroidery, and promotional items. in focUS apparel is a family owned, locally operated company based in Tallahassee, Florida. We understand deadlines and take extreme measures to maintain project efficiency and ensure that our clients receive their products in a timely manner. VALUES:

At in focUS, all of “US” understand the importance of giving our clients excellent customer service from initial inquiry to finished goods. There is no project too small or too large for “US” to handle. in focUS’ philosophy and core beliefs are depicted in both our logo and businesses’ name: we ensure that our main focUS is “U”.

The newest technology and products for heat transfer patch options that are now available in soooo many options… Have r...
09/30/2026

The newest technology and products for heat transfer patch options that are now available in soooo many options… Have really changed the headwear game and added to the many different types of decoration available!

Richardson - 715 - Charcoal

09/27/2026

🎣 FROM A FISHING PHOTO… TO A ONE-OF-A-KIND TEE! 🦈🔥

This is the kind of project we LOVE getting to create at in focUS apparel!

***It started with a client’s awesome fishing photo and an idea to turn that moment into something completely different.
📸 Original Photo → 🤖 AI-Assisted Concept → 🎨 Adobe Illustrator Artwork → 🔥 Digital Heat Transfer → 👕 Finished T-Shirt***

Client took the original picture, used AI to help transform the concept into this wild shark-riding artwork, then our design team brought everything into Adobe Illustrator to clean up, refine and prepare the artwork for production...

From there, we produced a full-color digital heat transfer and pressed it onto the back of the shirt.

The result?

A completely custom piece of apparel built around an actual memory — and definitely something you’re not finding on a store shelf! 😂🦈🎣

At in focUS apparel, your artwork doesn’t always have to start with a perfect logo or vector file. Sometimes it can start with nothing more than a photo and an idea.

Have a picture, inside joke, event, team, business or crazy idea you’d like to turn into a shirt?

Send it our way and let’s see what we can create!!!

in focUS apparel

***Your idea. Our creativity. Custom apparel brought to life.***

🎣 FROM A FISHING PHOTO… TO A ONE-OF-A-KIND TEE! 🦈🔥This is the kind of project we LOVE getting to create at in focUS appa...
09/23/2026

🎣 FROM A FISHING PHOTO… TO A ONE-OF-A-KIND TEE! 🦈🔥

This is the kind of project we LOVE getting to create at in focUS apparel!

***It started with a client’s awesome fishing photo and an idea to turn that moment into something completely different.
📸 Original Photo → 🤖 AI-Assisted Concept → 🎨 Adobe Illustrator Artwork → 🔥 Digital Heat Transfer → 👕 Finished T-Shirt***

Client took the original picture, used AI to help transform the concept into this wild shark-riding artwork, then our design team brought everything into Adobe Illustrator to clean up, refine and prepare the artwork for production...

From there, we produced a full-color digital heat transfer and pressed it onto the back of the shirt.

The result?

A completely custom piece of apparel built around an actual memory — and definitely something you’re not finding on a store shelf! 😂🦈🎣

At in focUS apparel, your artwork doesn’t always have to start with a perfect logo or vector file. Sometimes it can start with nothing more than a photo and an idea.

Have a picture, inside joke, event, team, business or crazy idea you’d like to turn into a shirt?

Send it our way and let’s see what we can create!!!

in focUS apparel

***Your idea. Our creativity. Custom apparel brought to life.***

🦪 These Serenoa Shellfish throwback foam trucker hats turned out almost as good as their oysters… almost! 😎We’re loving ...
07/29/2026

🦪 These Serenoa Shellfish throwback foam trucker hats turned out almost as good as their oysters… almost! 😎

We’re loving the classic throwback look on these premium OTTO CAP foam mesh truckers paired with a crisp, single-color heat transfer. Clean. Simple. Timeless.

Huge thanks to the team at Serenoa Shellfish for trusting in focUS apparel with another fun project!

Need custom hats for your business, brand, restaurant, or event?

📍 No minimums.
🎨 Custom design assistance.
🇺🇸 Decorated right here in Tallahassee.

in focUS apparel
“Keeping Your Brand in focUS.”

in focUS apparel is excited for our 13th year at the annual Sonny's BBQ Summer Convention!!!
07/21/2026

in focUS apparel is excited for our 13th year at the annual Sonny's BBQ Summer Convention!!!

We LOVE lapel pins at in focUS apparel!There’s just something special about a well-made lapel pin. They’re timeless, pro...
07/15/2026

We LOVE lapel pins at in focUS apparel!

There’s just something special about a well-made lapel pin. They’re timeless, professional, and become keepsakes that people proudly collect for years to come.

Whether you’re celebrating a milestone, recognizing employees, commemorating an event, honoring alumni, or promoting your brand, custom lapel pins leave a lasting impression that never goes out of style.

These beautiful Paul Smith's College pins are another great example of how a small detail can make a big impact.

Well… after 10 amazing years, we finally let her retire… although we’re still not convinced she’s actually leaving. 😏Hug...
07/01/2026

Well… after 10 amazing years, we finally let her retire… although we’re still not convinced she’s actually leaving. 😏

Huge shoutout to our Mom, Mother-in-Law, “MiMi,” Sally Howard and one of the biggest reasons in focUS apparel has become what it is today.

Thank you for every early morning, helping me through many a late night, laugh, quick talk, hug, and everything in between.

You’ve been the heart of our family business, and there simply aren’t enough words to say how much we love and appreciate you.

Enjoy retirement… but don’t get too comfortable—we know where you live, and we’ll probably see you not Monday or Tuesdays and definitely this Friday. 😂

Thanks for everything and we love you, SalHow. ❤️

¡MUCH LOVE / BE WELL!
�— Your in focUS apparel Fam

Great day Golden Eagle Golf & Country Club yesterday… one of Andrew Smith best rounds of golf, even better company, and ...
06/25/2026

Great day Golden Eagle Golf & Country Club yesterday… one of Andrew Smith best rounds of golf, even better company, and a chance to spend time with one of the best in the business, Kris Miller!

in focUS apparel is incredibly thankful for the partnership and support we receive from our favorite and primary vendor/wholesaler, SanMar. Strong business relationships are built on trust, communication, and taking the time to connect outside the office every now and then.

Thanks for a great day, Kris Miller! Looking forward to many more rounds—and many more years of working together!!!

06/19/2026

¡USA 🇺🇸 ALL DAY!

Sort of a fun 🤩 one today in focUS apparel to celebrate America 🇺🇸 and our country’s 250th upcoming birthday!!! ...
06/11/2026

Sort of a fun 🤩 one today in focUS apparel to celebrate America 🇺🇸 and our country’s 250th upcoming birthday!!!

Address

3783 Hartsfield Road
Tallahassee, FL
32303

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+18503500016

Website

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