09/02/2026
Candidates research the company and forget the person.
That is backward, because at the senior level you are signing up to work closely with one specific human being, and your success will depend heavily on how well the two of you click.
Start with their career path.
Where did they come from, how long have they been there, what roles did they hold before?
Someone newly promoted into the role has different pressures than a longtime veteran. Then look at what they share publicly. Their posts, their interviews, the topics they care about. This tells you what they value and how they think.
You are looking for two things. First, common ground, a shared background, a mutual connection, an interest you both hold, that builds rapport naturally. Second, their priorities and pressures, so you can speak to what actually keeps them up at night rather than generic strengths.
People hire people they connect with and trust. You cannot connect with someone you have not bothered to understand.
Spend 30 minutes learning who they are. It changes the entire tone of the meeting.