02/21/2024
🌍 The UNWTO World Tourism Barometer reports that international tourism is making a remarkable comeback after the pandemic-induced slowdown. 2023 achieved 88% of pre-pandemic levels, with a staggering 1.3 billion international arrivals. By the end of 2024, the industry is projected to fully regain pre-COVID momentum.
Here are some key takeaways:
Middle East Momentum: The Middle East has surged ahead, surpassing 2019 levels with arrivals 22% higher than before.
European Recovery: Europe reached 94% of 2019 levels.
African Resilience: Africa rebounded impressively, hosting 96% of pre-pandemic visitors.
Americas Steady: The Americas maintained a solid 90%.
Asia’s Progress: Asia and the Pacific are catching up, currently at 65% of 2019 levels after reopening markets.
Looking ahead, a 2% growth above 2019 levels is predicted, contingent upon Asia’s recovery pace and mitigating economic and geopolitical risks.
💰 Economic Impact: International tourism generated USD 1.4 trillion in 2023 (equivalent to 93% of 2019 earnings). Total export revenues from tourism reached a substantial USD 1.6 trillion.
MADRID — According to the first UNWTO World Tourism Barometer of the year, international tourism ended 2023 at 88 per cent of pre-pandemic levels, with an estimated 1.3 billion international arrivals.