07/28/2026
When I worked in corporate, I used to keep a brag book for myself. Turning and burning creative work is exhausting and the creative behind the work rarely gets to step back and really look at the impact.
Between the pitch, the drafts, the red lines, the feedback, the typos, the rewrites, the second draft, the creative, the output, the distribution (can you believe one person is doing all of this?), and then jumping right into the next campaign, I rarely get to celebrate my work.
Here are some KPI‘s to help me keep momentum going when I feel burnt out creatively. No vanity metrics. No virality. No “I 10xed revenue”.
Just feedback from some incredible people that I have the absolute pleasure to get to work with 🖤