03/29/2025
If you need help connecting your product to real consumer needs… “Get At Me Dog.” 🎵🐶
30,000 new products launch every year… and 80% of them fail. Why? Because sometimes, we’re so focused on what we think is a great idea that we forget to ask: Does this actually solve a real problem?
Take Thirsty Dog—a bottled water brand for dogs. It made it to 1,500 stores across 24 states… but didn’t sell. Why? Dogs don’t have wallets. 🐕💳
Innovation isn’t about chasing trends. It’s about mindfulness—truly listening to consumers (and sometimes, their pets 😉), identifying the real problem, and creating change that sticks.
What if we slowed down, focused on the right problems, and brought mindfulness into every decision? That’s where real impact happens.
🎵 And yes, I had to go with DMX’s Get At Me Dog for this one. The hip-hop head in me couldn’t resist. 😆
If you are in need of finding those deep insights with consumers or want your team trained on how to find em'...get at me dog!