Lorren Booher Co.

10/20/2026

It's 5 AM. Do you know where your social media manager is?

Apparently, wide awake, analyzing client data and working on content calendars. 😂

Welcome to day THREE of approximately 3.5 hours of sleep, courtesy of perimenopause insomnia.

And I've had ONE cup of coffee. HOURS ago.

At this point, I'm not sure if I'm running on strategy, hormones, or pure spite. But here we are!

So naturally, while the rest of the world was sleeping, I started thinking about something I hear all the time...

"Can't Betty in the office just handle social media?"

Sure. Betty can post.

But can Betty research your competitors, analyze your audience, develop a content strategy, write optimized copy, create graphics, edit videos, track performance, respond to trends, AND still do the job you originally hired her to do?

Poor Betty. She didn't sign up for all that.

Take a look at this calendar.

ONE month. ONE client. THREE content pillars across THREE platforms.

And that's just what you can SEE.

Behind it is research, strategy, copywriting, SEO, production, scheduling, analytics, reporting, and constant adjustments.

Then there's everything we can't plan. Breaking news, trends, events, announcements, and opportunities that happen in real time.

And yes, we actually analyze audience data instead of blindly following some guru's magical "best time to post."

So, does all that work make a difference?

Here's what ONE client's recent social media performance report showed compared with the previous reporting period:

• Instagram: 124.97% increase in views.
• Facebook: 83.31% more post interactions with 60.91% FEWER posts.
• LinkedIn: 818.75% increase in post interactions.

ALL ORGANIC. ZERO PAID ADS.

And those are just THREE metrics worth highlighting.

More posts don't automatically mean better marketing.

A content calendar isn't the strategy. It's one piece of a much bigger picture.

I've spent years in sales, marketing, business development, and creative strategy. When I work with a client through Image22 Productions, I'm not just thinking about what to post.

I'm thinking about their business, their customers, their reputation, their visibility, and how all those pieces contribute to growth.

That's why professional social media management comes at a premium.

You're not paying someone to click "Publish." You're paying for the expertise behind every decision.

Everyone has a specialty. Let Betty do what Betty does best.

And let me do what I do best.

Preferably after a full night's sleep and at least TWO cups of coffee.

But apparently, that's asking a lot these days. 😂

Ready to take marketing off your plate? Let's talk.



social media management, marketing consultant, social media strategy, content calendar, digital marketing, small business marketing, organic social media growth, brand visibility, content creation

10/16/2026

YOU SPOKE. I LISTENED. AND NOW WE’RE GETTING TO WORK.

First of all, THANK YOU to everyone who took the time to complete my recent business growth and sales training form.

You gave me some seriously valuable feedback.

And you confirmed something I’ve been saying for years.

Business owners don’t need another 47-module course they’ll never finish. They need someone to show them what to do, how to do it, and hold them accountable for actually doing it.

Because hiring someone to handle business development and expecting them to magically figure out how to generate new business?

That’s not a sales strategy.

That’s a very expensive game of hope.

And hope doesn’t close deals.

I’ve spent more than two decades in sales, business development, and training. I’ve worked with business owners, sales professionals, and teams at every experience level.

And here’s what I know:

Knowing what to do and consistently doing it are two very different things.

That’s why I’m building practical, live business development training, personalized sales coaching, and ongoing accountability.

The kind of training where we work on actual conversations, actual opportunities, and actual challenges.

Not just sit through slides and call it professional development.

To everyone who completed my form: I’ll be reaching out to you individually.

I want to hear more about your business, understand your goals, and talk through the options I’m developing to see where I can genuinely help.

Some of you I’ve worked with before. Some of you I’m just getting to know.

Either way, I appreciate the trust.

And if you’ve ever worked with me, you already know one thing:

I’m not the coach who’s going to tell you everything you want to hear.

I’m the one who’s going to tell you what you need to hear, help you figure out what to do about it, and expect you to follow through.

That’s how we grow.

Thank you again for the feedback, the encouragement, and the conversations.

I’m excited to get back to doing what I love.

Didn’t complete the form but want to explore working together? Comment GROWTH or send me a message.

YOU SPOKE. WE LISTENED. AND NOW WE'RE GETTING TO WORK.

A huge thank you to everyone who took the time to complete our recent business growth interest form.

Your feedback has been incredibly valuable, and it's helping shape what comes next at Image22.

One thing became clear: business owners aren't looking for more information to add to their already overflowing plates.

They're looking for practical solutions, clear direction, and support that helps them actually move forward.

We're taking that feedback seriously.

Over the coming days, we'll be connecting individually with those who participated to better understand their goals, discuss their challenges, and explore opportunities to work together.

No cookie-cutter solutions. No unnecessary complexity. Just real conversations about what your business needs to grow.

Thank you again for your time, your honesty, and your trust.

We're excited about what's ahead.

Didn't complete the form but interested in exploring ways we could work together? Send us a message.

10/14/2026

BUSINESS OWNERS, I NEED 3–5 MINUTES OF YOUR LIFE. 😂

Not your money. Not a sales appointment. Not your firstborn.

Just a little honesty.

I'm collecting data from business owners across industries, and I need more of it before the form closes tomorrow.

Here's why.

I've spent years working with business owners and sales teams, and one thing I've learned is that what people THINK their problem is and what's ACTUALLY costing them business are not always the same thing.

“I need more leads.”

Okay, but are we answering the ones we already have?

“I need a salesperson.”

Okay, but do we have a sales process, expectations, or any idea how to manage that person?

“My marketing isn't working.”

Okay, but what happens AFTER somebody sees the marketing and reaches out?

See where I'm going with this? 👀

Sometimes the problem is sales. Sometimes it's marketing. Sometimes it's leadership, people, systems, or ex*****on.

Sometimes it's a lovely little combination of all of the above. Because apparently running a business wasn't already enough fun. 😂

I'm gathering real feedback to help shape the next phase of what we're building at Image22.

And I don't want to build something based on what I THINK business owners need.

I want to hear what YOU actually need.

You don't have to hire me. You don't even have to want to hire me.

Just tell me what's hard, what's frustrating, and what would genuinely help you move your business forward.

⏰ The form closes TOMORROW, October 15, at 5 PM Eastern.

It takes 3–5 minutes.

👉 https://f.mtr.cool/510sgw6juj

And please share this with another business owner. I want perspectives from different industries, different stages, and different challenges.

The more honest the answers, the better the data.

And trust me, I can handle the honesty. It's kind of my thing. 💁‍♀️

10/13/2026

Okay, a few of you have already filled out my survey, so first things first... THANK YOU! 🩷

Now I need a few more of you to do me a solid. 😂

Over the last few months, I've had numerous conversations with business owners about sales training, coaching, leadership, business development, and growth.

In the last two weeks, those conversations have really picked up.

And I've noticed something.

Different industries. Different business models. But a LOT of the same frustrations.

Salespeople who need training. Leads that aren't converting. Owners who can't delegate. No real accountability. Processes that exist in someone's head instead of an actual system.

Sound familiar?

I've spent 24+ years working in sales, marketing, business development, training, and leadership.

I could sit here and build out approximately 900 different programs based on everything I know.

And believe me, the ideas are flowing. 😂

But I'd rather ask business owners what they actually NEED.

So I created a quick Business Growth Needs Assessment.

It's FREE.

There's NO commitment.

Your individual answers will be kept confidential.

And I promise I'm not signing you up for 47 emails promising you'll become a millionaire by Friday. 🙄

I'm simply gathering information to help shape the consulting, coaching, and training opportunities I'm developing through Image22.

You don't need to be interested in hiring me to participate!

⏰ Closes Thursday, October 15 at 5 PM ET.

👉 https://f.mtr.cool/yjj4303bat

It takes 3–5 minutes.

And if you know a business owner who has some opinions about running a business, please share this with them!

Appreciate you! 🩷

10/12/2026

DID YOU KNOW?! 👀

Image22 does more than make businesses look good.

We also help them figure out how to GROW.

Surprise! 😂

Most people know us for video production, content creation, and marketing.

But there's a whole other side of what we do that's been happening behind the scenes for years.

Sales strategy. Business development. Training. Leadership. Consulting. Systems. Accountability.

You know, all the fun stuff that makes a business actually FUNCTION. 🤪

Because here's the thing...

You can spend all the money in the world on marketing.

But if your sales process is held together by sticky notes, good intentions, and someone remembering to follow up...

We need to talk. 😂

And if you're a business owner who's also the CEO, salesperson, marketing department, customer service manager, and occasional office therapist...

WE REALLY NEED TO TALK.

We've been working behind the scenes on the next evolution of Image22's business growth services.

And before we bring more of it front and center, I want to hear from YOU.

Business owners. Entrepreneurs. Leaders. Any industry.

What's working? What's not? Where are you stuck?

Do you need help with sales? Hiring? Training? Leadership? Accountability? Business development? Getting your team to actually follow a process?

We're opening a 72-HOUR Business Growth Needs Assessment to find out.

Your feedback will help us prioritize upcoming services, consulting opportunities, workshops, and growth programs.

And if you're interested in what we're putting together, you'll have the opportunity to be among the first to hear about it.

⏰ Survey closes Thursday, October 15 at 5 PM ET.

👇 TAKE THE SURVEY:
https://f.mtr.cool/2afe53hppu

Takes about 3–5 minutes. No obligation.

And yes, if we end up working together, I will absolutely tell you what you NEED to hear, not just what you WANT to hear.

That's how growth happens. 😉

10/09/2026

HI! 👋 If you're new here, welcome! If you've been here a while, you know I have opinions. 😂

I'm Lorren. Probably not your typical marketing strategist.

I've spent 24+ years in sales, marketing, business development, entrepreneurship, and making things happen while everyone else is still discussing possibilities. I co-own a creative production and marketing company with my husband, so I've worn 20+ hats.

Strategy. Content. Social media. Brand positioning. Video production. Analytics. Client relationships. Sales. Business development. You name it. I've probably had my hands in it.

My specialty? Connecting visibility, perception, relationships, and revenue. Marketing isn't just pretty pictures and hoping the algorithm likes you. It's understanding people, building trust, and giving them a reason to take action.

And organic growth? That's my playground. I've helped clients achieve results including a 731% increase in Instagram reach, a 132% increase in page visits, and a 2,792% increase in impressions over 90 days. Different brands. Different audiences. Different strategies.

If you check my personal social media, you might wonder why I don't give it the same attention. 😂 I'm busy managing everyone else's accounts! Mine are on the "I'll get to you when I get to you" plan.

I'd rather show you client results than how many followers I've collected for myself.

Outside of work? I'm a Florida-based boy mom of two, wife, entrepreneur, professional overthinker of business opportunities, and a social butterfly who loves Mario Kart battles and movie marathons at home. I recently added Minecraft Dungeons 2 to my gaming résumé, but I'm still figuring out the PlayStation controller. Why so many buttons?! 😂

I'm bold, witty, resourceful, curious, and usually three steps ahead of the conversation. I love good food, travel, dancing, margaritas, and working smarter because I have a life I'd like to enjoy, too.

I use AI daily and love technology. But authenticity is one of the most valuable things a brand can offer. People can spot manufactured perfection a mile away. I'd rather build something real that people connect with. I don't need micromanaging. Give me the objective, let me understand the business, and I'll connect the dots. I'm the person who hears, "We should do something with that," and starts figuring out how before the conversation ends. So if you're here for marketing, business growth, strategy, sales, sarcasm, and the occasional margarita reference, you're in the right place.

Fair warning: I come with ideas. Lots of them. And usually an iced coffee. 😉

Are you new here or have you been quietly watching my shenanigans for a while?

10/07/2026

You can hire someone to post on Facebook. Or you can hire someone who understands why you're posting in the first place.

Those are two very different services.

This client saw:
📈 +25% content views
📈 +137% page visits
📈 +15% interactions
📈 +65% shares
🖱️ 668 clicks
in 90 days.

Yes, we created more consistent content. But consistency alone isn't what I'm selling.

When I manage social media, I'm bringing experience in sales, marketing, business strategy, customer experience, brand positioning, content strategy, buyer behavior, lead generation, storytelling and analytics to the table.
I'm thinking about the person on the other side of the screen.

What makes them stop?
What do they care about?
What problem are we solving?
Why should they trust this business?
What content makes them remember the brand?
What gets them to engage?
And what gets them to take the next step?

Then I look at the data and figure out what's working, what's not, and what we do next. That's social media management.
Not throwing another generic graphic onto Facebook because it's Wednesday and the content calendar says we need a post.
Your social media should be connected to the way you market, sell, serve and grow your business.

That's what I understand; and that's what you're actually hiring me for.
We had 3 openings for new clients. Now there are 2.

I'm intentionally keeping it small because this isn't cookie-cutter marketing. I want to understand the business, the customer and what you're actually trying to accomplish. If you think we might be a good fit, tell me about your business:
Apply to Work With Me: https://f.mtr.cool/rphvyms1n5



social media management, Facebook management, Facebook marketing, social media strategy, content strategy, small business marketing, digital marketing, organic social media, social media engagement, brand awareness, community engagement, customer experience, lead generation, content marketing, brand strategy, social media analytics, business marketing strategy, local business marketing, social media manager

10/07/2026

5:30 AM.

The house is quiet. The world is still asleep. It’s raining outside, the coffee is hot, and there’s a brand-new notebook in front of me.

And for the first time in a long time, I have room.

Room to think.
Room to create.
Room to take all the ideas I’ve been collecting, all the things I know how to do, and all the things I’ve wanted to build and actually build them.

Turns out, an unexpectedly wide-open calendar looks pretty damn good from here.

And if you know me, you probably also know that giving me this much uninterrupted time with a blank notebook should come with a warning label. 😂

The RELENTLESS pen was a gift from a client years ago who clearly knows me all too well.

It’s 5:30 AM.

Coffee’s hot.
Rain’s falling.
Notebook’s open.

I have a few ideas. 😏



entrepreneurship, business strategy, business growth, personal brand, women in business, business owner, marketing strategy, brand strategy, leadership, business consultant, building a business, small business growth, Lorren Booher, Image22 Productions

09/09/2026

Your business probably doesn't need more social media posts. It needs someone who understands what those posts are supposed to DO.

That's the difference.

This client didn't need us to throw more content at the internet.

In fact, over 90 days (June-August) we published 30% fewer posts and generated:

+181% total impressions
+555% total interactions
4X more impressions per post

Facebook impressions increased 135%.
Instagram visibility increased 733%.
LinkedIn impressions increased 182%.

Those are results I'm proud of.

But they're also proof of something I've believed for a long time: Social media isn't the strategy. It's one piece of it.

Before I decide what a business should post, I want to understand the BUSINESS.

Who are you trying to reach?

Why should they choose you?

What happens after they find you?

Does your website support what we're telling them on social?

Does your branding match the caliber of the business?

Can people easily understand what you do?

What friction exists between discovering you and becoming a customer?

Where are leads falling through?

What's the bottleneck?

And are all of your visibility channels actually working together?

Because today, visibility isn't just Facebook or Instagram.

It's your website. Your content. Your brand. Search. Social. Video. Photography. Reviews. SEO. AEO. And increasingly, how your business is understood and surfaced by AI.

It all connects.

That's why we're not a cookie-cutter agency.

Depending on the business, we may be talking about social media management, content strategy, branding, photography, videography, website development, SEO/AEO visibility, customer experience, lead flow or identifying a problem you didn't realize was costing you opportunities.

Sometimes the answer is content.

Sometimes the website is the problem.

Sometimes people are finding you but aren't converting.

Sometimes you have an incredible business that has been operating for 10, 20 or 30 years and almost none of that expertise exists online.

That's a visibility problem. And that's where we get really useful.

I've opened capacity for 3 additional clients.

Thank you to everyone who has already applied. I'm going through the inquiries now, and I'm intentionally keeping this small.

Not because you need to fit into some arbitrary definition of the “perfect client.”

You don't need a huge company.
You don't need thousands of followers.
You don't even need to know exactly what you need.

You need a business with a story worth telling and a willingness to build the right strategy around it.

I want it to be a good fit on both sides because the work is customized to the business. There isn't a package we're trying to shove everyone into.

If I look at your business and think, Ohhhh. I see what we could do here...

That's probably a conversation worth having.

Tell me about your business:
Apply to Work With me - https://f.mtr.cool/f7ke4mq6i9

Social Media Management, Content Strategy, Brand Strategy, Website Development, Photography + Videography, SEO, AEO, AI Visibility, Customer Experience, Digital Marketing Strategy

08/26/2026

I literally taught this yesterday, so apparently it’s still fresh enough in my brain to annoy me. 😂

Networking 101:

“My name is X and I’m the [insert impressive title here] at [company].”

Okay.

But what do you actually DO?

Your title tells me where you sit on an org chart. It doesn’t tell me why I should remember you, who I should introduce you to, or why the two of us should keep talking after this conversation.

So let’s reverse it.

Pretend you’re not allowed to tell me your title.

Tell me your name.

Tell me what you do.

Tell me who you help.

Tell me what problem you’re ridiculously good at solving.

Tell me what kind of people you want to meet.

Give me something I can CONNECT to.

Because networking isn’t exchanging job titles and collecting LinkedIn connections like Pokémon cards.

It’s figuring out:

Who are you?
What are you great at?
And where could our worlds overlap?

Maybe I need what you do.

Maybe you need what I do.

Maybe neither of us does, but I know the exact person you should meet.

THAT is networking.

And if all I remember tomorrow is that you’re the “VP of Something Something,” we probably missed the opportunity.

So, let’s try it.

Drop your name and what you actually DO in the comments. No job titles allowed.

Sell me on why I should know you.

And while you’re there, read the other comments. You might find someone you should know, too.