SpotOn

Name: SpotOn
Address: Tampa, FL, US
Telephone: +18135400908

We are professionals. Technologists. Analysts. Entrepreneurs. Parents. Life-long Learners. Relentless Problem-Solvers. Compassionate Humans.

SpotOn is a strategic B2B marketing and revenue marketing partner helping organizations clarify their messaging, align marketing with sales, and execute programs that drive measurable pipeline growth. We're eager to create and implement thoughtful digital growth strategies found in your customer experience. We excel your company trajectory and slash traditional marketing spend. We want to further

efforts that connect people in a meaningful way. Our customers seek a digital marketing strategy to launch a new initiative or grab hold of a market for established products or services.

08/13/2026

Happy 813 Day! Today is a day to celebrate all the reasons why we love living and working in Tampa.

SpotOn is proud to be founded and based in Tampa Bay. We’re in good company in the region with so many great tech companies and talented business leaders located all across the Bay Area.

Tampa is the perfect mix of tech, talent, beaches, and blue skies. What more could you ask for?

08/11/2026

One reason growth initiatives don't deliver desired results is because brands miss an important first step. → They skip or minimize the planning phase.

Brands often want to jump right into tactics like content creation, hosting a webinar, or ads, but planning before producing is essential.

Before you create and distribute, you need:

🎯Buyer and competitor research
🎯Audience segmentation and persona development
🎯Benchmarks (with advertising, content, SEO, AEO, and website audits)
🎯Brand audits/refinement (logo, brand assets, visual language, tone and voice, and positioning and value messaging architecture)
🎯Content, channel, and campaign strategy for A/B testing
🎯Phased roadmap, budget, and measurement framework
🎯Website strategy

Planning is always the first step of SpotOn’s Plan - Produce - Perform approach.

Better planning leads to more-targeted production which leads to higher performing campaigns.

08/10/2026

SpotOn is proud to help kids go back to school with the essential items they need for a successful year! For the sixth consecutive year, SpotOn sponsored the “Backpack to School” backpack drive.

This year, over 100 kids will go back to school with new backpacks thanks to the drive and Metropolitan Ministries who distributes back-to-school items around Tampa Bay.

We love being a part of this initiative and helping set kids up for success.

As school returns, we’re wishing all the parents and kids out there a wonderful school year.

08/04/2026

At the core of SpotOn is collaboration. We’re built on the connections that run between our company, clients, and team.

This partnership approach was heavy on our mind when defining the SpotOn Values, and it’s why our first value is “Be Growth-Minded.”

Every new partnership at SpotOn comes with something new to learn. Each new stakeholder brings fresh ideas, perspectives, and opinions. We take time to listen and learn from each other.

Our ability to embrace new ideas is what allows us to expand and grow together as a team.

08/03/2026

Which one of these marketing documentaries would you watch?

Preparing for a documentary about what happened after the client said:

- “I’ll just use AI for that.”
- “We want this to go viral.”
- “Make the logo bigger.”
- “I don’t want to spend time on market research.”
- “New, closed business is our only KPI.”

07/30/2026

“Marketing” can mean a lot of different things, but for us, marketing is the discipline of creating awareness, building trust, and driving growth.

We see marketing not as a cost center or list of tactics, but as:

🟣An understanding of who your buyers are at a deep level
🟣Clear, compelling messaging that connects with them
🟣Targeted distribution channels to reach them
🟣Stories about your company's value and industry changing "why"
🟣Growth in your business

Marketing is the thoughtful combination of strategy, creativity, timing, and distribution designed to connect with buyers when they need you.

How do you define marketing?

07/28/2026

Everyone’s asking how to appear in AI answers.

We asked our Director of Digital Marketing, Ashley Hoff, about it.

“If you want to increase your company’s visibility in AI, LinkedIn is a good place to start.

LinkedIn is now one of the most cited sources for professional queries across major AI platforms. Traffic from AI search has increased by 40%* in just the last few months.”

If your company wants to tap into AI-driven discovery:

- Publish LinkedIn Articles and Newsletters: Content here can be seen as earned content with strong authority signals.

- Keep Your LinkedIn Company Page Updated: LLMs may use page descriptions, product details, and leadership information as a source of truth for your brand.

- Activate Executives and Employees on LinkedIn: Long-form, knowledge-driven posts from consistent voices are more likely to build authority than brand content alone.

“LinkedIn is a great place to start building the authority needed for your company to show up in AI answers.”

Have any other burning questions for our SpotOn experts?

Let us know what you’d like us to ask them.

*Source: Gabriel Lagos, LinkedIn Marketing Solutions

07/24/2026

The SpotOn team is filled with brilliant minds, and we want to know what’s fueling them.

Our new SpotOn Book Club will share some of our favorite inspirational, insightful, and fun reads.

This month’s pick is “Theo of Golden” by Allen Lev.

Ashley Hoff, one of our Digital Marketing Directors, described it as, “one of those books that makes you think a lot, feel a lot, and then keep thinking about it after you’re done.”

Theo of Golden is about a stranger who arrives in a small town and starts buying pencil portraits of people hung in a local coffee shop. Theo then gives each portrait to the person depicted, but only if they will share their story with him. Portrait by portrait, person by person, secrets are revealed, regrets are shared, and ordinary lives are altered.

“It left me thinking about the impact we can have on others through practicing generosity, kindness, and compassion. And the ending was such a beautiful surprise,” said SpotOn Account Strategist, Susie Kelley.

Add it to your list!

07/22/2026

Has a website redesign been on your to-do list for months (or even years)?

Website projects feel like a heavy lift, but it’s not a project to deprioritize.

Your website is the primary destination where prospective buyers decide whether your company feels credible, trustworthy, and worth contacting.

It’s one of the most important tools supporting marketing, sales, recruiting, and growth.

If your website isn’t working for you, let’s talk.

Our team will improve its effectiveness with our plan, produce, and perform approach. Talk to us about how we can make strategic incremental improvements backed by data, or audit it for effectiveness addressing audience pain points, user behavior, and conversion.

https://hubs.li/Q04pXz6m0

Address

Tampa, FL

Telephone

+18135400908

Website

https://info.wearespoton.com/lets-talk

Alerts

Be the first to know and let us send you an email when SpotOn posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to SpotOn:

Featured

Credit1 Club, LLC.
7616 West Courtney Campbell Causeway

Want your business to be the top-listed Business in Tampa?