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FC27Agency helps companies and individuals connect with a variety of products, services, departments, industries and personalities while building and maintaining critical relationships that develop business, generate revenue aimed at improving your quality of life. This page will be utilized to share experiences, truisms, anecdotes and humorous thoughts that I've gathered over several decades from

my direct involvement with: persuasion & influence, sales training, publishing, magazines, ministries, record labels, television, film, live entertainment, rock stars, movie stars, radio, politicians, state governments, real estate, motivational speakers, social media, salt-water angling, technology, fugitive recovery and expert level Body Language Analysis. This page is intended and expected to provide some insight, encouragement, and wisdom that you may choose to apply to your personal and/or professional life where you see fit. Feedback is encouraged and your engagement provides the greatest sense of achievement.

01/16/2022

It has taken me 52 years to figure this out but here are five truths I’ve come to believe:

1. Excuses are plentiful and require little effort to find. They feel amazing and comfortable and will surround you like a warm hug while damning you to mediocrity or worse. Your enemies love to offer you excuses.

2. Solutions are less plentiful and typically hiding in plain sight right behind hard work. They’re coarse, and rough like a burlap sack and they feel like misery at first. But, solutions evolve into bigger, better solutions that get easier to find and softer to the touch. Not because they became softer, but because you became tougher. Your friends will never allow you to avoid searching behind the hard work where the solutions reside.

3. We typically only get one shot at living this life…, too many of us conceded too soon, gave up on our dreams, and now spend each day hiding in whatever small, quiet, space we can find…, just hoping to, “get by.” If this is you, you died long ago.

4. Too many people live life from scarcity, trying to guard what little they think they possess instead of living life from abundance and offering more than they think they can provide.

5. Nothing in life means anything except the meaning you attach to it. What meaning do you attach? Why?

I have no idea how much time I have left on this earth but I know that each day from today, I will incorporate these ideas into my life and put these into action:

1. No excuses. Not ever.
2. Learn something new, something hard, something I may not even like.
3. Share my dreams. Talk about them. Write them down.
4. Thank God for what He has provided and then try to out give Him!
5. Be conscious and intentional about the meanings I attach to words, actions, feelings, interactions, etc.

Don’t accept that life is hard. If it is, so what, be harder!

If you're looking for an incredible franchise opportunity in Florida, Michigan, or Ohio, please let me know asap. We're ...
10/18/2021

If you're looking for an incredible franchise opportunity in Florida, Michigan, or Ohio, please let me know asap. We're currently taking confidential meetings and awarding individual unit franchises.

There are thousands of real estate data platforms available to practitioners that assist agents and brokers in simplifying workflows, improving

10/18/2021

3 ACTIONS AGENTS MUST TAKE TO SUCCEED IN TODAY’S REAL ESTATE ENVIRONMENT

For years, I was fortunate to work alongside leading sales, persuasion and influence experts like Dr. Robert Cialdini and Tony Robbins. They share a common philosophy about success and failure. They both believe that rather than fear failure, most people are used to it. What people fear is success because they haven’t attained it and cannot visualize what it looks like or what is required to achieve it. Here, we’ll explore three actions you must take to succeed in today’s real estate environment.

Since success can be relative, we’ll define success as earning at least $100K per year. For the typical agent in the United States, that means doubling your production. Understanding the commonalities among successful people typically provides a mental shortcut for what needs to be done. The real secret, however, is finding that internal achievement drive that pushes you to accomplish the activities necessary for executing on your plan.

Simply put, successful agents are working smarter and not harder than their peers. Here are a few actions they’re taking that you may want to consider:

1. Talk to and provide value for your sphere of influence. The data doesn’t lie. The typical agent has 397 people in their database. Each year, 37 transaction sides will take place within that sphere of influence. The typical agent only conducts seven to eight transactions annually. Your sphere of influence is the Holy Grail. These are the people most likely to hire you, recommend you and refer you. Talk to them. Bring them value. Ask them to hire you.

2. Provide excellent service after the transaction. It’s no secret that most agents disappear after leaving the closing table. Successful agents realize that this is when their customer is in the best state of mind to recommend and refer them. Offering service and relevant lifestyle tips for your new homeowner friends will return opportunity tenfold. Help your customers with their utilities and home services. Provide discounts and recommendations for local home pros. Help your customers better connect inside their local communities by inviting them to events or gatherings.

3. Be likable. While this sounds obvious, it’s surprising how many agents need to work on their interpersonal communication skills. Zig Ziglar said it best: “People buy from people they like.” Smile, be nice and be likable.

In business and in life, you get what you focus on. And there is no such thing as failure, only feedback, outcomes and results. Let your fear of success become a thing of the past.

*reprinted from article authored for RisMedia

10/18/2021

WAS REAL ESTATE THE REAL CAUSE OF THE AMERICAN REVOLUTION?

For centuries, historians have debated whether the American Revolution was driven more by ideas or economics. I’m fully in the “ideas” camp, but it would be disingenuous to believe that an economic crisis doesn’t lead to grandiose ideas.

Currently, real estate prices are climbing at unprecedented rates. More companies are focusing on consumer experiences and behavior than ever before. We’re experiencing record-low mortgage rates and loose credit standards, but as was the case in 1762, something isn’t right. What happens if the other shoe drops? What are the grandiose ideas that will survive the times, win the day and lead the future, never mind the revolution?

In 2008, Tim Arango wrote an article comparing the housing bubbles of that time with the American Revolution. He explains that Benjamin Franklin, upon returning to America after five years in London, was stunned by the 3x rise in real estate prices. The argument was that some historians believe the Revolution was sparked by a boom-bust economic cycle not unlike what many are experiencing and/or predicting now.

Understand that people were living lavishly after the French and Indian War. Shortly thereafter, credit tightened, money stopped flowing so freely, people lost their homes and land for failure to pay, the colonies’ population was growing much faster than in Britain, and housing that was once affordable was now inflating. Then, the British enacted the Stamp Act, which is widely considered the “trigger” for revolution.

Still, the prevailing thought was that “a confluence of nasty economic circumstances” gave way to grandiose ideas around what America could and should be: a capitalist society with individual, inalienable rights. It was grandiose by any stretch of the imagination. So, what is the parallel now—and what can we learn from our nation’s humble beginnings?

1. It is unwise to underestimate the social experience connected to economic situations, whether booming or busting.

2. Great ideas are seldom comfortable, initially misunderstood and rarely considered “sensible.”

3. Americans are resilient and determined. Historically, every event that created economic instability or uncertainty gave rise to grandiose ideas, innovations, efficiencies, growth and progress.

As real estate professionals, there has never been a better time to engage with your relationships, spheres of influence, databases and people you can create a “fence” around for the purpose of future growth. Now is the time to plan for additional revenue stream opportunities by thinking beyond mortgage, title, warranty and insurance partnerships.

*reprinted from article authored for RisMedia

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Real estate technology firms attracting private equity saw another year of record deal flow in 2019. There was a 105% increase in equity and debt raised over 2018, and there were 78 raises of more than $20 Million.

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Indie Brokerages are where it's at!!

As leaders of big-box franchise brands stand on stages and pound their collective chests, making outlandish claims about their commitments to technology, independent brokerages are feeling more empowered than ever toward gaining market share. In fact, industry data supports this fact. After more...

Why we do this. http://goem.me/8iA
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This is WHY we're taking meetings in Florida now.

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Attention Nashville area Realtors. Two Free Social Media Boot Camps.

http://staging0.listingbook.com/Marketing/SocialMediaBootCamp_August_RealTracs.pdf

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