02/08/2026
Real Talk: When business becomes human survival.
Clients always have unique ways of negotiating, don't they? 😅
Last night, at 4 am, I closed a new client in just 15 minutes after our consultation. She was ready, she was driven, and she even sent a $100 deposit to lock in the deal at our agreed rate.
But then came the message that changed everything.
She reached out asking for a further discount, but it wasn't a typical "price grind." She shared that she is living in the U.S. illegally. With the current political climate—ICE and the Trump administration’s latest policies—life has become a tightrope. In fact, just last month, two of my own business partners had to moveto Canada
For this client, this Amazon store isn't a "side hustle." It’s her lifeline. It’s how she’ll pay rent while staying under the radar.
We are in the business of changing lives, and often, we are the "last hope" for people who have nowhere else to turn. People trust us with their last dollar because they know we deliver.
But as a business owner, you have to balance the heart with the bottom line.
What should I do? Do I stick to the professional agreement we closed in 15 minutes, or do I adjust for someone fighting a battle most of us can’t imagine?