Tucker/Hall, Inc.

08/06/2026

Completing a social media audit is an important step in developing a social media marketing plan. It helps you figure out whether your current social media activity is helping or hurting you, and how to improve it to align with your communications strategy.

But how does the process work? Our guide walks you through the basics of social media auditing:

A social media audit is an integral part of forming a marketing plan.

08/04/2026

Good public relations professionals possess certain talents. Whether you’re looking for an experienced PR specialist or an intern to grow within your company, these five traits are essential for success:

1. Personality and character.
2. Writing and oral communication skills.
3. Creativity and collaboration with others.
4. Ready to work at any time.
5. Digital/multimedia experience.

For a breakdown of each one, visit:

It takes a certain talent to be an effective PR professional.

07/30/2026

Social media has changed the way people connect with one another and allows businesses to communicate and share important updates at any time.

Public relations and communications professionals use social media to help their clients achieve their goals. However, this also brings its own challenges and opportunities, so it’s important to consider these factors in your approach.

https://tuckerhall.com/5-ways-social-media-affects-pr/

07/28/2026

Company culture encompasses the less tangible parts of work, like how people interact, the usual conversations, and the traditions or activities everyone shares.

If you work in HR or lead a team, you’ve probably thought about how to make your workplace feel more energetic and inspiring.

In our post, we share a few quick tips to help you create a more creative environment:

“Company culture” is used to describe the intangibles of the workplace.

07/23/2026

There may come a time when you face public backlash or negative criticism about your business decisions. Developing your public relations strategy in advance can help limit the impact and slow the spread of negative publicity after a crisis.

Below, we share some common techniques used in crisis management:

1. “The best defense is a good offense.”

Instead of defending your actions and getting more questions from the press and public, be ready to give an honest apology and explain the steps you are taking to fix the situation.

2. Communicate, and then communicate more.

Simply put, honesty is the best policy. Being fully transparent helps you build trust with your team and with your audience.

3. Respond quickly.

It’s important to act fast when a crisis occurs. You can help solve the problem by sharing information right away.

https://tuckerhall.com/resources/crisis-management-techniques/

We can help determine the appropriate techniques to manage any crisis.

07/21/2026

Writing a good news release and sending it to reporters does not always mean you'll get the media attention you want.

Sometimes your news might not be interesting enough, or reporters may be focused on bigger stories. Even so, there are still plenty of ways to share updates about your company.

In our blog post, we share a few things you can try right now:

Here are some ideas you can try right now!

07/16/2026

You might think, “It’s just one bad review. How much harm can it do?” But it’s easy for someone’s reputation to suffer when something negative is posted online.

Online reputation management (ORM) replaces negative or unwanted content in search engine results with positive or neutral content. ORM campaigns help in many situations, such as bad business reviews, embarrassing photos, negative links about you or your company, and unfair media coverage.

In our blog post, we share four main reasons you should actively manage your online reputation: https://tuckerhall.com/online-reputation-management-need/

One bad review/article can be more powerful than 100 positive ones.

07/14/2026

These days, great content alone isn’t enough. To stand out, your site needs to be easy for AI to read. If AI systems can’t read your site, they won’t recommend it, no matter how valuable your content is.

At Tucker/Hall, we review your website to identify content that AI might miss due to coding or technical issues. We then make your site easy for AI systems to read and understand.

Our team uses a simple, effective four-step approach to AI Search Optimization, which you can learn more about in our blog post:

Audit your website to identify content that’s hidden from AI.

07/09/2026

Your company's situation is unique, and Tucker/Hall can develop a bespoke strategy to help your firm achieve its short- and long-term goals.

Our consultants assess your needs and work closely with you to develop and implement your strategy. When you work with Tucker/Hall, you benefit from our expertise across all areas of communications, allowing you to focus on growing your business.

For more on how we can help with your strategic planning needs: https://tuckerhall.com/practices/strategy/

07/07/2026

Understanding customer behavior is critical for every business. Each customer is unique, and their behavior can be nuanced, making it difficult to know the best way to reach them.

One approach to consider is generational marketing. Most people, regardless of income, education, or background, have a lot in common with others in their generation, including purchasing habits.

When it comes to generational marketing, we examine three of the primary generations in today’s marketplace: Baby Boomers, Generation X, and Millennials.

Here we examine three of the primary generations.