Your Magic Brand

Your Magic Brand Conjure more customers and hold them SellBound™. Brand positioning strategy, creative direction, copywriting to grow brands and businesses.

Editing and updating a brand new edition of the bestselling Your Magic Brand. Because “The problem with do-it-yourself m...
02/20/2020

Editing and updating a brand new edition of the bestselling Your Magic Brand. Because “The problem with do-it-yourself marketing is that it looks like you dood it yourself.”

12/31/2018

Resolved to create a "New Year & Improved" business? From your brand and messaging audit to copywriting, creative direction and complete positioning, production and even getting you published--I'm welcoming select committed clients with Start Now Packages. For you? Message me and we'll talk.

A car for a song. Trade ya. (For real—John Lennon inspired me.)It’s not as farfetched as it seems.John Lennon reputedly ...
08/24/2017

A car for a song. Trade ya. (For real—John Lennon inspired me.)
It’s not as farfetched as it seems.

John Lennon reputedly said, “I think I’ll go write a swimming pool.” The Beatle knew another hit song would bring in more than enough revenue. Imagine.

Hey, I’m no John Lennon, but:

As a marketer and musician, I’ve composed or co-composed a great deal of custom “branded songs”— including new product introductions for such companies as Fisher-Price Brands and jingles for everything from birdseed to hospitals to auto dealerships. Personal songs, too, for lifestyle events from retirements to bridal songs. (There’s no Our Song like the one that’s written especially for you.)

So. The car thing. My “snowbird” car in Phoenix was totaled. Got me thinking to write not a swimming pool, but a vehicle. A car for a song. It could be…
• A person or business has an extra vehicle, and needs custom branded musical marketing. Or a wedding song.
• An auto business needs more clients with stronger marketing (I’ve done a TON of auto marketing).

You? Someone you know? Send me a private message and let’s talk. Or sing.

(By the way, one of my 9 criteria for an effective slogan is that it is easily transmitted—speakable and singable. You can read more about that, and some of the custom musical marketing I’ve created, in my Your Magic Brand chapter of the bestselling book. Click the link below. The Kindle version’s only $1.99.)

Elite Business Systems' contributors include: Maryanne Ross David Tweedt Mary Jo Cranmore David W. Garrison Teresa D. Huggins Robert Merlin Davis Meggie Jones Hale Carlos Smith Soares Amy Simatos A.J. Tozzi Marni Spencer-Devlin Luis Ramos Forrest Willett Dr. LaVerne Adams

02/20/2017

Your message must be shared. As someone who has been mentored by, helps, and is a best-selling author (the newest work comes out in March with more in development), we ALL have an obligation to publish, preserve and promulgate our perspective - in whatever media our means and times permit. . .

Learning from the leaders - Naomi and Jim Rhode, Joel Weldon, Ed Scannel, Don Thoren ...
01/14/2017

Learning from the leaders - Naomi and Jim Rhode, Joel Weldon, Ed Scannel, Don Thoren ...

01/12/2017

So far this week -- helping a tech startup prep a pitch for funding, a multi-million-hit YouTuber monetize his "hobby", an entertainer create a high-end coaching service, and pro speakers refine their presentations. Plus putting the finishing touches on my master copywriting course. Wanna talk about putting more magic into your brand and business? PM me.

01/11/2017

Yes. "Can you help my business?" With the best-selling book out featuring "Your Magic Brand" many of you are asking to talk about YOUR business and brand. So let's talk. PM me ...

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