Datamars Livestock - North America

05/29/2026

Data Link is getting an upgrade!

Migrate your data before access ends ⏳
Our legacy platform is being replaced with the integrated Datamars Livestock platform and Data Link is being replaced with Datamars Pro.

Download the mobile Datamars Pro app to start the migration: https://eu1.hubs.ly/H0tbtp10

05/28/2026

Organizations and initiatives like Kinder Ground continue to bring valuable conversations and resources forward around animal welfare, livestock management, and emerging technology in agriculture.

As the industry continues to evolve, collaboration, education, and practical on-farm insights all play an important role in supporting both producers and animal care outcomes.

Read more below:

Founded in 2022, Tennessee-based nonprofit Kinder Ground makes animal welfare improvement more accessible on farms by offering grants and expertise to farmers looking to learn more about animal welfare.

“The idea is for farmers to come to us with ideas,” Jen Walker, chief animal welfare officer at Kinder Ground, told Ag Alert® in an interview. “We really like projects that elevate welfare beyond those basics. Sometimes it’s seeing the simplest of opportunities. That’s where I think relationships are important. What we have found is if a farmer can have somebody go in on it with him or her, it’s much easier to take a risk.”

A former dairy veterinarian, Walker said one new animal welfare technology she is excited about is cattle-vision goggles. “It’s a computer program that takes input from a camera and digests it, and puts it up in virtual reality goggles so that what you’re seeing is what we think cows would see,” she said.

Read more in Ag Alert: bit.ly/4fK4gRF

05/27/2026

Processing days already demand enough attention without small delays slowing everything down.

Changing needles, managing sharps, and stopping to address equipment issues may only take seconds at a time, but across an entire group of animals, those interruptions add up quickly.

That’s why more operations are taking a closer look at needle-free delivery systems like PULSE — built to help keep crews focused on animal flow and consistent treatment administration.

05/26/2026

Last call on Datamars TSO spring savings.
Don’t miss your chance to save on smarter sampling:
✔ 20% off Datamars TSOs
✔ OR a FREE Datamars Tissue Tagger with 4 TSO packs

Sampling built for real‑world cattle handling; genetic insights designed for real-world operations.

Offers end May 31 and must be ordered through Neogen®.
👉 Don’t miss it:https://eu1.hubs.ly/H0vc8ZL0
Promo code: DATAMARS2026

05/24/2026

Consistency during treatment starts long before the product is administered.
It comes from equipment that’s built to deliver accurate dosing, smoother handling, and repeatable performance day after day.

When every animal matters, small inconsistencies can quickly turn into bigger setbacks.

Reliable tools help keep treatment protocols more controlled—so your crew can focus less on the process and more on the animals in front of them.

05/23/2026

As Memorial Day approaches, we pause to remember and honor the brave men and women who gave their lives in service to our country.

Their sacrifice. Our freedom. 🇺🇸

05/22/2026

Too much labor gets spent without clear priorities.

On many dairies, time disappears into routine tasks—walking pens without knowing which cows need attention, handling full groups for only a few animals, relying only on visual heat detection, or recording information that never leads to action.

Without clearer visibility into which cows need attention first, small inefficiencies can quickly consume valuable labor time.

05/21/2026

Parasite management is evolving.

As resistance to common dewormers grows with no good replacements on the horizon, accurate dosing and proper application matter more than ever. Reliable weight data can help support more effective treatments and better herd management decisions.

This Drovers article takes a closer look at the shift toward more targeted parasite control strategies.

Stop guessing and start testing. F***l egg count reduction tests can identify resistance in your herd before parasite loads impact your bottom line.

05/20/2026

When water becomes dirty, limited, or harder to access, intake patterns often change before other signs become visible.

Tru-Test 2 Ball Waterers help support more reliable access while keeping water cleaner and more protected from the elements, without adding to the daily to-do list.

05/19/2026

Spring savings on tissue sampling starts here.

Get 20% off Datamars TSOs (50‑count) and Tissue Taggers when you order through Neogen®.
Smarter genetic decisions begin with better sampling.

Offer ends May 31
👉 Order via https://eu1.hubs.ly/H0vc8ZG0
Promo code: SPRING20