Association & Society Speakers Community - ASSC

06/10/2026

Why Les Brown Says You Need "Cauliflower Ear" to Succeed in Sales

Discover why active prospecting is non-negotiable. This clip shares a humorous story about Les Brown’s 'cauliflower ear' and explains how to combine phone calls with highly customized emails to stand out to decision-makers and land more speaking gigs.

Watch the full 30 minutes on YouTube:
https://www.youtube.com/watch?v=OF4FWnh9Q30

06/03/2026

Most professional speakers do not have a visibility problem.

They have a pipeline problem.

They are posting on LinkedIn. Updating their websites. Asking for referrals. Going to conferences. Checking the occasional call for speakers.

And every once in a while, something lands.

But that’s the problem.

“Every once in a while” is not a business development strategy.

It’s hope with a calendar.

Read the rest of the article on LinkedIn
https://www.linkedin.com/pulse/speakers-dont-need-more-random-resources-pipeline-aidan-crawford-jivcf

05/04/2026

Report: Associations Struggling With Member Engagement

Growthzone’s annual benchmarking report suggests that that leaders can do more to regain lapsed members and speed renewals. A new survey of association leaders found that many groups are lax about pursuing renewal and engagement strategies for current and lapsed members. The annual Association Rep...

05/04/2026

A Top CEO’s Playbook for Association Leaders

Associations aren’t Apple. But Tim Cook’s tenure has a few lessons for what leadership of any sort looks like. There isn’t much that associations have in common with Apple. Associations generally aren’t typically in the business of manufacturing, don’t have to appeal to the masses, or have...

05/04/2026

Can a Past President Guide an Association’s Future?

Associations have a tough time figuring out how to engage former board chairs. One idea: Stop thinking about their role and start thinking about their talents. Few challenges in association management have easy answers, but at least they usually have a small number of reasonable options to choose fr...

05/04/2026

Celebrating Events That Give Back

How Visit Tampa Bay honors and inspires those making a difference. Meetings and events often aim to leave a lasting impression on attendees—but some go further, creating meaningful impact within the communities that host them. Through its Meeting the Moment program, Visit Tampa Bay proudly recogni...

05/04/2026

What Geopolitical Disruption Means for Associations

In this episode of Associations NOW Presents, guest host Gary LaBranche, FASAE, CAE, AAiP, CEO of the Risk and Insurance Management Society, is joined by Francisco Gómez, Founder and CEO of Factum Global, and Pietro Macchiarella, MBA, CAE, Senior Director of Data and Insights at YPO, for a timely c...

05/04/2026

Principals’ Association Widens Scope

The National Association of Secondary School Principals announced that it was welcoming K-12 administrators, with a name change to match. A major education association is expanding the range of members it supports, overlapping with the mission of another established group. On March 16, the National....

05/04/2026

Hospital Group Refreshes Advocacy Push

With cutbacks on the table and more noise on the Hill, the Children’s Hospital Association is making its messaging blunter. The Children’s Hospital Association has launched a new advocacy campaign with a more direct message designed to cut through the noise around healthcare funding in Washingto...

05/04/2026

Bruce helps business and revenue leaders boost growth by showing them how to create go-to-market stories and sales conversations that sizzle. Bruce is a best-selling author with a portfolio of award-winning B2B campaigns and collaborations with giants like Microsoft, Adobe, and Google. Using storytelling and anecdotes from his career, he is a powerful keynoter and an engaging, practical breakout presenter. https://speakercommunity.org/bruce-scheer/