Advotocracy

Advotocracy PR and communications strategies that will improve image and reputation, build brands, engage stakeholders, and change conversations.

Advotocracy is more than an interesting word. And it’s more than the independent public relations practice I started after many years at General Motors. It is a concept – and a process -- I use to describe the act of leading through advocacy. During my PR life, I’ve learned that most difficult situations involving outside detractors are best solved by being transparent and trying to understand you

r critic’s point of view. By finding common ground with your detractors, even the most determined ones, you can actually turn them into your partners and, eventually, your most vocal advocates. That’s what Advotocracy is all about. Advotocracy builds communications and thought leadership strategies to grow personal and corporate brands, improve reputation, and support key business-development activities. It starts the kinds of conversations you need to succeed, and changes conversations that are making it harder for you to win. Simply put: Advotocracy creates fans, turning haters into huggers.

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Thousand Oaks, CA
91360

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805.660.1914

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