Advotocracy

12/21/2017

It just takes a minute to change the life of an emerging leader. The Southern California Leadership Network hopes to raise $30,000 by the end of 2017. You can help drive change with a year-end tax deductible donation at the at the $30 level (or more if you can). Now more than ever, our city, state, and indeed our nation, needs authentic, informed & engaged leaders. Thanks for considering & Happy Holidays!

An SCLN fellowship is a transformative experience which inspires leaders to drive change and strengthen our region’s civic fabric. Learn the ways you can support.

04/14/2017

Given that Coachella is underway, let's revisit this post about brands and music strategies. Most of the key takeaways remain relevant today. For example: 1) be authentic and don’t pander to your audience, and 2) partner with the right people and be empowered to do your own thing. Be sure to download FRUKT's festival report and read the related post by friend & colleague Erik Deutsch: "Sounding Off on Brands and Bands: How to Electrify Festivalgoers." And have fun in the Sahara tent (remember to stay hydrated)!

02/15/2017

How does journalism survive in a post-truth world? Smart news operations find "new ways to listen and respond to their audiences—rather than just telling people what to think."

The news is in crisis, but smart media orgs are battling to ensure journalism has a future.

11/10/2016

Interesting insight about what brands can learn from this election, especially those looking to build an Advotocracy. "Brands that earn respect from their consumers by engagement usually survive." Otherwise, they will likely drive people to the competition. Smugness never turns detractors into advocates, nor haters into huggers.

Brands beware: Consumers hate smugness.

10/03/2016

Sure hope to see some Public Relations Student Society of America: CLU Chapter members in this class next spring ... it should be fun (and there might even be some free food too)!

08/11/2016

From one PR pro to another: "Anything is arguable if you can argue about it!" Good advice, especially since words seem to matter even more these days.

PR News' summer 2016 list of overused words and phrases in the communications industry.

08/10/2016

Baseball and Advotocracy make a great double play combo ...

The Major League Baseball Urban Youth Academy in Compton now has new lighting for its youth league and softball fields and batting cages thanks to advertisin...

08/03/2016

Advotocracy is now live on the web! Thanks much to Winnow+Glean for helping us bring this to life. Take a look and let us know what you think.

07/31/2016

Laurel Canyon hipsters, music lovers, dream-factory workers, and Sarah McLachlan come together to build an Advotocracy in one man's living room.

The Cadillac Living Room Series is the brainchild of the gracious and gregarious CAA talent agent Brian Loucks. Around seven years ago, he began by inviting ...

07/17/2016

Advotocracy takes advantage of a break in the action at a Los Angeles Lakers basketball game to talk about cars with Fox Sports a few years back.

07/17/2016

Press:Here is a weekly roundtable featuring top technology reporters interviewing Silicon Valley CEOs, entrepreneurs, and in this case, Advotocracy's PR-guy founder. It is hosted by Scott McGrew. This segment is a 2013 throwback looking at electric cars and how they drive.

Manufacturers slash prices on electric vehicles. GM’s Dave Barthmuss sells us a Chevy Spark EV.

07/03/2016

SUCCESS QUOTES = “Be willing to go out on a limb and rock the boat. The player who cautiously steps to the plate looking for an easy walk, never hits the game-winning hit.” Thanks, Cars Yeah, for making Advotocracy #467 on your podcast hit list!

Podcast: Play in new window | Download Listen To Dave by Clicking on the Red Arrow Above or Visit iTunes or Stitcher Dave Barthmuss owns Advotocracy, an independent consultant and senior counsel for clients and agencies, bringing years of branding and public relations experience, including crisis ma...