Garin Michelson

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United States
Tobyhanna, PA
Garin Michelson

I help teams and organizations learn how to use social media strategically — and then run it confidently themselves. Hi, I'm Garin! That's what I'm here for!

Struggling to find the time to create and implement a winning social media strategy? I help small businesses save time and increase their social media presence by developing and managing their social media in order to achieve their goals. A former high school history teacher turned social media manager, I take the time and care to customize and revise your social media strategy to achieve and surp

ass your goals. Imagine if you could stop focusing on growing your business yourself and get back to focusing on the services you provide your clients. We can make it all happen! LET'S GET TO WORK! I aim to build positive relationships with clients through open communication and frequent check-ins. If we work together, I will increase your follower count, optimize who sees your posts using carefully researched hashtags, and ultimately increase sales and drive more clients to your business. I can help you develop a social media strategy and implement it in accordance with your personal goals for your business. I spend time tracking analytics and reporting them to you so we can determine what works and what doesn’t and adjust our strategy as needed. Clients report that I am accessible, committed and easy to work with. I can't wait to work with you! SAMPLE OF SERVICES OFFERED:

- Develop social media strategy
- Graphic and content creation
- Post scheduling
- Hashtag research
- Client Engagement
- Reel creation
- Client strategy calls
- Metrics reporting and analytics..and more! LET'S CHAT! Book a discovery call with me: calendly.com/garinmichelson
Or email me: [email protected]

08/28/2026

I am no longer a social media manager.

I now consider myself a social media strategist and consultant. Exclusively.

Hi, I’m Garin.

If you’re new here, let me explain.

For the first four years of my business, I was a social media strategist and manager.

I created the strategy. Then my team implemented it.

We created your content. Posted it on your behalf. Analyzed it. Repeated monthly.

I even had someone doing engagement for my clients.

It was a great model. It worked well for a while.

Now I’ve switched into a social media strategist and consultant role.

It’s more aligned with my expertise. And what motivates me.

I create the strategy. I work with someone from your organization who handles implementation.

I guide the strategy. I analyze the data monthly. I provide a plan and an overview every month.

It has been an incredibly effective model. We’ve seen great results.

Check out my case studies on my website to see!

I typically work with schools and camps. But I also work across industries. My work isn’t limited to one.

This takes time. Research. A high level of expertise, built over many years.

I love working with interns and employees. Helping them bring my strategies to life. Getting exceptional results for your organization.

If you’re a business in need of a social media strategy, or a refresh, I’m your gal.

Reach out anytime.

08/13/2026

Schools that use social media for marketing are way ahead of the game.

Why? Because most schools I analyze on social are basically just using it as a newsletter.

But social media is one of the most effective forms of marketing you have. So are you marketing there?

It starts with a strategy, my speciality. Reach out for more info. 🤗

08/12/2026

I noticed the same pattern with two camp clients this summer.

I restructured a chunk of my business this year around exactly this: every month, I analyze their data and hand them an outline for what to create next. What I give them sits on top of what they’re already doing well, smiling campers, the day-to-day, exactly what a parent who’s already enrolled wants to see.

What I push them to add is the bigger picture: content built for admissions, for enrollment, for actually growing the business. Because let’s face it, it’s 2026, and everybody’s got competition now. The question is what you can say that’s true and genuine enough to actually attract, nurture, and convert people who don’t know you yet, not just the current families.

Here’s the thing. Word-of-mouth is still top dog. It’s the best way I get clients too, if I’m being honest. But when someone gets recommended, the first thing they do is go check you out. And what they find is doing a lot more work than most people realize.

If someone recommended you this week, what would they find?

08/11/2026

Four years and dozens of clients in, I can usually tell within the first few posts whether a school’s Instagram has a strategy/perspective behind it.

Swipe through for the pattern I see almost everywhere, even on beautiful-looking accounts.

Go look at your own grid after. You’ll probably see it too.

08/03/2026

Your Instagram account might be unintentionally turning away the exact families you’re trying to reach.

Your existing community deserves everything you’re already giving them. A prospective family landing on that same account for the first time just doesn’t have any of that shared history yet. What they’re looking for is different. Do you understand what they’re worried about? Is there a place here for someone who’s never met you?

Swipe through for what I look for when I check whether an account has that door built in, and how to build one if it doesn’t.

Comment DOOR and tell me what you find when you check your own. I’ll tell you if I’d agree.

07/30/2026

The number in your Instagram Insights most schools and camps never check, and it tells you more than your follower count ever will. 👀

07/28/2026

Hey camp directors, could you answer these eight questions about your own camp’s social media content right now?

Most camps I talk to have never thought about these questions for their social media. They’re posting for the families already there, not the ones still deciding where to enroll their kid next year.

Swipe through for the questions I’d ask you to answer first if growing enrollment is a priority for your camp.

I’m a camp mom too (yes, I was thinking about content strategy on visiting day, don’t judge me). If you want help with this, that’s what I do.

07/23/2026

Nobody’s expecting you to live in your analytics the way I do. Honestly, someone has to. 🙃

But here’s what I want you to take from this: likes and views are the easiest numbers to check, and they’re not the ones that tell you what’s actually happening. Shares, saves, reposts, profile visits, website clicks, watch time on your reels, that’s where the real picture is.

Swipe through what a three-second reel with zero likes actually told me, once you look past the obvious number.

Address

Tobyhanna, PA
10510

Website

http://www.Getsocialwithgarin.com/

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